Senior Performance Marketing Manager
- Berlin, Germany
At Lingoda, we believe that language transforms lives.
We are changing the way languages are learned. With our pupils at the centre, it is our mission to empower even the busiest people to master a language and unlock their potential - anytime, anywhere. Our pupils learn German, English, French and Spanish, all with qualified native speakers in both group and private classes.
We are currently on the hunt for a Senior Paid & Organic Traffic Manager to support the growth of our international team based in Berlin. This position reports to the Head of Marketing.
Your Key Responsibilities Would Be:
You are part of our Berlin based Global Marketing Team and take ownership of our global performance marketing activities across eight core markets
You create, implement and own our performance (paid & organic) marketing strategy through all digital channels from idea to execution.
You define and develop our attribution model and allocate our marketing investment to the most impactful channels
You take performance marketing beyond customer acquisition to foster customer engagement and retention
Develop & own our content distribution strategy
As part of our cross functional virtual teams you closely work with various other departments such as our high-performing team of software engineers, product managers and designers
Most importantly, you build things together with a very ambitious and capable team
You Should Bring The Following:
Will be an experienced manager with skill of running exceptionally high performing campaigns, have an overall perspective of overseeing synergies of paid traffic and SEO.
You are a proven expert across the major performance channels especially Adwords, GDN, YouTube, Facebook, Instagram. Yandex experience is desirable.
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
Experience with remarketing/retargeting techniques.
Experience of content distribution via paid discovery partners such as Taboola & Outbrain.
Must have SEO optimisation skills, including on-site technical knowledge.
You are highly analytical and have a fascination about conversion rate optimisation.
Manage campaign KPIs to drive results and performance. Clearly articulates successes and recommendations.
You are able to communicate effectively at all levels and solve problems autonomously.
Innovative, always striving to expand the channel marketing mix.
You strive in a fast-paced environment and and you are a self-starter.
Fluent English, proficiency in another language desired.
What we offer you:
Opportunity to climb your tailored career ladder and develop within a fast-paced, high energy team.
Free language courses, enabling you to unlock your own potential.
Regular working hours in our Berlin-Mitte office.
A real Start-Up Atmosphere with flat hierarchies and open communication - your voice counts too at Lingoda!
A young, international and highly-motivated team with regular social events.
A high level of autonomy in your work from day one.
Have we sparked your interest and made you think "this is exactly what I am looking for"?
Then please let us know through your application (CV and cover letter) plus your earliest possible start date and your salary expectations.