Digital Marketing Manager
Job Description
Digital Marketing Manager
My client is a leading provider of Payment Processing solutions for Banks and Financial Institutions, as well as large Corporate entities across the EMEA, the Americas and Asia-Pacific. Many Corporate and Financial Institutions rely on the companies ability to manage and control their payments securely.
We are seeking a Digital Marketing Manager, who will be responsible for defining marketing strategy and growing brand awareness across core markets, leading to company success.
You'll be responsible for producing integrated marketing campaigns through multiple channels and mediums, including brochures, digital online advertising and 3rd party conference promotions. Specifically:
- Collaborate with Sales, Product and Marketing strategist to develop and execute both inbound and outbound marketing campaigns, in support of the businesses primary objectives.
Develop multiple executions that fall within the overall positioning and message, (examples include, but are not limited to: Sales support materials, Email, Online/Digital promotions, Thought leadership/Content, Marketing collaterals, Print, and Events).
Identify key conferences and company events to attend and be responsible for planning, execution and logistics of all related activities.
Manage the content creation initiatives, working with senior management to create unique articles supporting business objectives and advising on distribution outlets (web properties, publishing sites, social media).
Work with media and creative agencies to develop and execute multi-channel promotions (digital ads, interactive content, PPC keywords, website optimization, brochures, mailers, animation and videos).
We are seeking someone who has at least 3+ years of successful demonstrable Digital Marketing experience with extensive experience working within Digital marketing Agencies. Ideally you will come from a Technology / Software / IT company and be used to working with Software type products (ideally from the FinTech industry or Banking / Wealth Management). Any knowledge of Payments processing (SWIFT, BACS, CHAPS) or anything related to Payments Processing technology, will be to your advantage. You will be Degree educated ideally within a Marketing, Sales, Technology or Business focused discipline, be an excellent communicator and marketing ambassador for the firm.
A great salary is offered with the chance to work for a leading Global firm within Payments Processing software & technology.