Email Marketing Specialist

  • Part-time

Company Description

Lev Haolam is an organization that supports local Jewish business owners in Judea and Samaria who are suffering because of the anti-Israel Boycott, Divestment and Sanctions (BDS) movement.

We’re looking for a highly organized and methodical individual to join our ever-growing team as Email Marketing Specialist. This is a fantastic opportunity to join an inspirational, talented, creative, and friendly team, and the perfect step into the marketing world.

We’re using Klaviyo as our preferred email marketing platform. As the Klaviyo Email Marketing Specialist you will assist in the building and management of the email marketing initiatives and work with teams of copywriters and designers. You will ensure every email campaign and automation is of the highest quality and aligned with the visions and goals of Lev Haolam.

*This is a part time offer. You will begin by working approximately 15 hours per week.

Job Description

What will you do:

  • Support various strategic programs via manual and triggered campaigns across the subscriber lifecycle including prospecting, win-back, nurturing, loyalty, retention, surveys, and more.

  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.

  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, and promotional emails.

Qualifications

You are a great fit if:

  • You have experience navigating existing templates, building and maintaining custom templates, and have experience working in a variety of ESP platforms.

  • You have the ability to think creatively, analytically, and strategically to develop powerful email campaigns for Lev Haolam, while also having the technical knowhow to implement various strategies.

  • You are able to translate design ideas into engaging email experiences to improve the level of personalization and support the automation of processes.

  • Knowledge of A/B tests, and ability to make recommendations to enhance campaign performance is a plus.

  • You are very detail oriented and always triple check your work.

  • You are self-organized with clear and concise daily communication on the status of ongoing work, ensuring smooth progress for the team and for customers

  • You have an understanding of marketing analytics and KPIs

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