Marketing Specialist 市场专员- Four positions, in different locations. 四个岗位在不同地点。
- Shanghai, China
- Contract type: Fix term contract
- Years of experience: 3 to 5 years
- Activity: Baking
As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 10 000 people in nearly 80 subsidiaries based in 50 countries.
Lesaffre achieves a turnover of 2 billion euros.
Four positions based in Shenyang, Guangzhou, Shanghai and Beijing. We will arrange your application according to your resume location.
- Work with craft end user in the designated area to successfully spec-in or influence end user to qualify Lesaffre's product into their and product drawing. 深度影响终端用户使各区的渠道终端以乐斯福产品作为烘培原料标准。
- Increase territory's Lesaffre influence by ecosystem partnership and advocate sustainability and innovation through regional market deep dive. 结合烘焙行业的生态链，通过与合作伙伴的合作，对区域市场的深度挖掘，确保产品的可持续发展与创新
- Assess customer needs to recommend appropriate products/services while investigate new applications or improvements to products with customers. 鉴别客户需求，向客户推荐合适的产品与服务，并持续优化。同时，挖掘产品应用的新场景
- Contribute to the fast growth of China business with process management, analytical and strong implementation skills, customer-orientation, and collaborative approaches. 通过对业务渠道的梳理、分析、高效的执行力，以客户为导向，抓取中国快速发展的各区业务机会
- Implement strategic marketing projects and events to ensure marketing activities are executed smoothly. 执行市场营销各项活动，确保市场活动的顺利开展
- Assess regional market’s needs for practice development and management and identify strategic areas of opportunity to offer value-added programs for end user. 评估各区市场的终端用户需求并策略性的提供相关技术增值服务以及市场活动宣传的支持
- Implement and assist SOPs for regional strategic events and other promotion activities. 执行并协助区域市场营销活动和其他市场推广活动
- Conduct thorough market research to support new product development. 进行全面的区域市场调研，以便支持新产品开发需求。
- Coordinate with internal & external partners to ensure each project is on track. 协调内部跨部门合作以及外部合作伙伴，确保每个项目/活动的正常运行
- Closely monitor regional craft market trends to secure competitive advantage. 密切关注区域零售市场趋势/洞察，确保乐斯福的市场竞争优势
- Support line manager on marketing activities such as media promotion, promotion tool arrangement (brochure, translation, exhibition take-away) 支持部门经理的市场推广，如行业媒体推广活动、宣传工具的制作(宣传册、翻译、展会物料等)
- Support line manager on other assigned projects and tasks. 协助部门经理完成其他指派的项目和任务。
- Bachelor and above degree in business administration, marketing or related field. 学士及以上学位,工商管理、市场营销或相关专业。
- Minimum 3 years and above working experience in FMCG or top tier manufacturing, experienced in commercial function such as marketing or sales is highly preferred. 至少3年以上快速消费品工作经验或顶级制造,经验丰富的商业市场或销售等功能是高度优先
- Good business acumen, sufficient analytic skills, and proactive attitude. 良好的商业头脑,充分分析技能和积极的态度。
- High willing to embrace change and try new ways, take initiative, and have sense of responsibility, hard work. 高愿意接受改变,尝试新方法,积极主动,有责任心,努力工作。
- Good interpersonal communication and coordination skill. 良好的人际沟通和协调能力。
- Good skills on office software using. 良好的办公软件使用技巧。
- Experienced in project management. 项目管理经验。
- Fluent communication in English, CET4 or above. 流利的英语交流能力，英语四级及以上