Marketing manager – E Commerce

乐斯福集团成立于1853年，来自法国北部、具有160多年历史的企业，已经成为一家跨国公司，致力于为全世界提供烘焙、营养健康、调味品等优质产品以及解决方案。集团的业务活动包括：生产并销售酵母、酵母抽提物、麦芽、烘焙配料及为农产品加工业提供技术服务；并在其核心业务——酵母及麦芽的基础上，又开发了独家的生物转换技术。其中，酵母、烘焙配料和酵母抽提物居世界领先地位。产品应用于烘焙业、酿酒业、食品营养品、发酵培养基及动物饲料五大应用领域。目前，乐斯福集团已发展成为在世界居领先地位的跨国发酵工业集团，在世界五大洲的50余个国家分布有约100家公司, 在26个国家分布有60多家生产厂，销售网络遍及世界各地，产品分销至185个国家。全球员工超过10,000人。历史悠久的燕牌酵母是世界名牌产品，已成为集团的象征。

乐斯福在中国事业的崛起始于30多年前，目前产品系列包括烘焙和面点酵母，面包和馒头改良剂，乐斯福还提供与营养健康相关的各种产品与服务：食物用酵母提取物、微生物与细胞培养用高性能营养品、人畜营养用/农作物防护用酵母及益生菌、啤酒葡萄酒及可再生燃料用酵母等。
2010年，乐斯福管理（上海）有限公司成立，统管乐斯福在中国的人力资源、销售、市场、财务、运营管理等所有业务。
上海总部： 乐斯福管理（上海）有限公司统管乐斯福在中国的所有业务。
5个地区分公司： 位于广州、上海、北京、沈阳和香港，统管当地市场，业务和客户服务等。
4个烘焙中心： 立足北京，上海，广州，香港。烘焙中心为乐斯福中国实现产品研发，技术支持，客户和经销商培训等各种重要职能。
5个现代化工厂： 分别位于安徽明光，广西来宾，广西崇左。

更多公司信息，请浏览我们的公司网站：http://www.lesaffre.com.cn

Lesaffre group was founded in 1853, a 166-year-old French group based in Northern France has now become a multi-national and a multicultural company that is committed to providing the best in each of its business areas: baking, nutrition and health, flavours and fermentation.

Lesaffre started its business in China over 30 years ago. Beyond yeast and bread improvers, Lesaffre offers a full range of products and services related to nutrition and health: yeast extracts for food savory and high performance nutrients for micro-organism and cell cultures, yeasts and other probiotics for human and animal nutrition, crop protection, yeasts for beer, wines, and renewable fuels, etc.

In 2010, Lesaffre Management (Shanghai) Co., Ltd. was set up to manage Lesaffre’s business in China, from human resources, sales& marketing, to finance and operation management.
China headquarter： based in Shanghai, managing all Lesaffre business in China
5 regional sales offices： Shanghai, Guangzhou, Beijing, Shenyang and Hong Kong, managing business, implementing marketing initiatives and providing sales services to our customers in China, Hong Kong & Taiwan
4 baking centers： in Beijing, Shanghai, Guangzhou and Hong Kong, providing R&D and technical support, training and technical services to our customers.
5 modernized plants: Anhui Mingguang, Guangxi Laibin, Guangxi Chongzuo.

For more information about our company, please visit our website: http://www.lesaffre.com.cn

1. Responsible for regular planning of integrated marketing activities in all e-commerce platform’s promotion.
2. Plan and formulate integrated marking content and product promotion program (including Tmall, JD.com promotion, Tiktok promotion, to B plantfroms promotions etc.) and other online related marketing work.
3. Research the promotion plan of competitors, provide promotion suggestions to the ecommerce team and report the promotion effect
4. Responsible for the promotion of store and keyword strategy, search engine marketing, and the introducing of traffic to improve the store conversion rate
5. Develop product portfolio, pricing, promotion and distribution proposal for related channel segment;
6. Responsible for new product launch and follow-up activities on ecommerce platform;
7. Promotion resources management and assessment of investment channels ROI;
8. Closely work with data science team, deeply understand the market and users through data analysis and monitor the progress and effectiveness, continuously improve according to the feedback
9. Lead to communicate and coordinate with cross-functions to nail down the internal alignment and implementation process
10. Work with Corporate Communication together towards external parties to create and implement the Digital strategies, with the objectives of enhancing brand awareness
11. Budget management (planning & tracking) by channel segment at monthly basis
12. Support line manager on other assigned projects and tasks

1. Bachelor’s degree in marketing, eCommerce, business or related fields.
2. 2-6 years of e-commerce marketing experience, management trainee in foreign companies preferred, brand building experience/digital marketing experience/Internet enterprise marketing experience preferred
3. Extensive experience with and deep understanding of Ecommerce platform’s ecosystems.
4. Strong business acumen, outstanding analytic skills and proactive attitude
5. Solid capability to create Ecommerce marketing strategy and plan.
6. Experience with sales-driving social media and advertising.
7. Have passion for the e-commerce industry, accept the fast-paced work, strong anti-pressure ability, strong ability to deal with multiple tasks, and have a sense of responsibility.
8. Experience acquired in a global company with a matrix organizational structure is highly preferred
9. Excellent presentation, communication and influencing skills.
10. Excellent team working sprit
11. Fluent English