Marketing Manager - Canada

  • Sliema, Malta
  • Full-time

Company Description

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of LeoVegas success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands - LeoVegas and Royal Panda - as well as several UK facing brands such as Pink Casino & Bet UK. The company’s shares are listed on Nasdaq Stockholm. For more information, please visit www.leovegasgroup.com

Job Description

  • Assist the Canadian Country Manager in the daily operations.
  • Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for multiple brands.
  • Support, develop and implement marketing strategy for the market, including online, offline, digital, traditional, audio, affiliation, ambassadors, events, and other marketing channels.
  • Campaign planning. Take lead on planning and execution of some campaigns and support in others.     
  • Work closely with teams such as Marketing, Customer Service, CRM, Product and Operations teams to deliver best possible customer experience.
  • Consistent focus on optimizing customer journeys and customer experience with CRO teams and Product team’s.
  • Plan and participate in customer/marketing events
  • Coordinate marketing activities with external agencies, suppliers, partners, and vendors.
  • Prepare informative campaign material and reporting of campaign performance.
  • Assist in production of campaign assets with internal design team and external agency.
  • Assist Country Manager in media planning.
  • Competitor analysis and benchmarking.
  • Review and approve marketing material.
  • Coordinate with all teams across the business to champion the needs and priorities of the Canada market and brands on an ongoing basis.
  • Responsible for following up on and ensuring all teams across the business employ a ‘test, learn and grow’ approach to ensure efficiency and ROI.
  •  Report on and own the KPIs for the market overall as well as for each brand individually operating within the Canada market.
  • Ensure all current and future legislation is observed in relation to operations & marketing communication’s.
  • With support of the business intelligence team, follow-up and analyse marketing activities to make sure it is all in line with budgets and targets, ensuring clear reporting and action plans to counter any failing results.
  • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments.
  • Pick up the slack throughout the organization where it exists as necessary to keep momentum of growth/progress.

Qualifications

  • 3 year’s experience in the Gambling/iGaming industry
  • Relevant previous experience including marketing tasks such as KPI analytical decisions, benchmarking, social/digital media planning, budgeting. 
  • English fluency + French language a big advantage

 

Soft skills:

  • Communication (both listening and speaking skills)
  • Team oriented with leadership qualities 
  • Time management
  • Decision making and problem solving
  • Conflict resolution
  • Social and networking

Additional Information

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.


Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Salary & Benefits
•    Competitive guaranteed salary.
•    Gym allowance to support your active lifestyle. 
•    Health insurance to keep our Team Leo healthy and happy.
•    Roaring discounts all over Malta island for you to explore. 
•    If you are not based in Malta we will also provide you with a relocation package. 
And much more!

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