Marketing Automation Specialist

  • Full-time
  • Department: Growth

Company Description

Through a merger in 2021, the Lendi Group brings together Lendi (and Australia’s #1 online home lending platform) and Aussie Home Loans, Australia’s leading branded mortgage broker. We're revolutionizing the industry with a best-in-class technology platform and suite of tools that take the hard work out of home loans for our Customers and Brokers alike. Every day we help thousands of Australians research, compare, apply for, and settle their home loans. 

Our vision:    To create a new era of seamless connection in property finance. 

Our mission: To change the way Australians experience property lending, for good.  

 

Job Description

  • Work with a Customer Journey Manager designing and building marketing automation workflows.
  • Build personalised emails, SMS’s and landing pages in marketing cloud.
  • Understanding of database objects and the ability to write SQL queries.
  • Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
  • Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
  • QA support for the journeys team on other member journeys and campaigns
  • Creating and maintaining documentation for journeys and campaigns.
  • Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
  • Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
  • Manage and triage help desk tickets for the journeys space.

Qualifications

  • At least 2-5 years of relevant experience in Marketing Automation Platforms.
  • Hands-on technical knowledge and experience using CRM platforms (Salesforce Marketing Cloud is preferred) to build journeys and emails.
  • Salesforce Marketing Cloud certifications will be highly regarded, as well as Salesforce CRM certifications
  • Skilled with SQL or other programming languages
  • Skilled in email development utilising HTML, CSS and AMP script
  • Experience with stakeholders and campaigns management to deliver comms in a timely manner.
  • Experience building automated journey.
  • Ability to work independently and as part of a team in a fast-paced environment.

Additional Information

What's in store for you at Lendi?

  • Flex-first (Work from home) but must be willing to work onsite as needed or once a week. 
  • Health Insurance (HMO) for you & 1 free dependent 
  • Health & well-being programs
  • Generous amount of leaves (total of 25 leaves - 20 Annual/Vacation leaves (VLs) & 5 Sick Leaves (SLs) 
  • Extra allowances will be given for WFH set-up such as internet subsidy 
  • Life insurance effective on Day 1 
  • Fixed weekends off! (Mondays to Fridays only - permanent Dayshift)
  • Access to training and opportunities for career progression/promotion
  • Fun & exciting monthly social clubs - at the moment done virtually
  • Government mandated benefits are provided - SSS, Philhealth, & Pag-ibig
     & many more!

How to Flex-first:

  • You must have a stable fixed internet connection (minimum 25mbps)
  • An ample working space with office table and chair is also required.
  • Lendi will provide you with your equipment such as a laptop, extra monitor, mouse, keyboard, headset, & laptop riser.
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