Marketing Automation & Personalisation Engineer

  • Full-time
  • Department: Technology

Company Description

Lendi Group is the new group born out of the merger of Aussie Home Loans and Lendi. As a Group we operate a multi-brand strategy across Aussie Home Loans and Lendi, pulling together a truly personalised home loans experience for the Australian audience that balances both human support and smart technology.  

We’re revolutionising the industry with best-in-class technology and a suite of tools that takes the hard work out of home loans – for our Customers and Brokers alike.

At Lendi Group we value work life balance. Our flex-first policy enables our team members to choose how they do their best work; home, office, or flex!

Diversity, Equality, and Inclusion are fundamental to the success of Lendi Group. We’re passionate about fostering an environment where our team members feel valued and supported and we celebrate everyone’s unique identity.

To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/

What’s the role?

The Marketing Automation & Personalisation Engineer will play a crucial role in leading the creation, build, and delivery of marketing automation projects across Lendi Group. This role involves utilising enterprise CRM systems, with a focus on Salesforce Marketing Cloud.

The ideal candidate will provide innovative ideas to optimise customer journeys, redefine and design processes, implement new strategies, and offer technical leadership and support for Salesforce Marketing Cloud. This role will be part of an engineering team and report to an engineering team lead, while closely collaborating with customer acquisition and journey teams, as well as data pipeline teams. 

Job Description

  • Design, implement, test, and optimise complex marketing automation workflows and event-triggered journeys while ensuring compliance. 
  • Coordinate delivery of customer communications via Salesforce Marketing Cloud marketing automation with EDM, SMS, and integrated channels to support business goals. 
  • Create highly sophisticated and personalised content with AMPscript. 
  • Support the telephony integration with Salesforce Marketing Cloud and Salesforce CRM, including building and maintaining service journeys and automations as well as troubleshooting and resolving issues. 
  • Act as an admin of Salesforce Marketing Cloud, managing data synchronisation, core data operations, and data extensions using SQL. 
  • Support the data team in managing data structure. 
  • Continuously review data completeness and integrity within the marketing automation platform; highlight gaps and issues and take action to resolve them. 
  • Work closely with Sales teams on telephony campaigns and optimisations. 
  • Collaborate with other teams to integrate Salesforce Marketing Cloud with other systems. 
  • Guide and educate the business on automation best practices and options based on measurement, experience, and frameworks at Lendi Group. 
  • Act as a SME, guiding, leading, and training a Customer Journeys Specialist around customer journeys (CJ), customer lifetime value (CLV), customer lifecycle management (CLM), and automation marketing

Qualifications

  • 3+ years of digital marketing and marketing automation experience. 
  • Skills and experience with Salesforce and Marketing Cloud will be essential. 
  • Knowledge of Marketing Cloud Personalisation (Interaction Studio) will be desirable.  
  • Previous commercial experience with customer campaign and journey management. 
  • Experience with the software development lifecycle and familiarity with scripting languages, especially SQL and AMPScript. 
  • Salesforce Marketing Cloud certifications and/or Salesforce CRM certifications will be highly regarded, 
  • Knowledge of Google Tag Manager and Google Analytics 4 will also be highly regarded. 
  • Strong communication skills. 
  • Ability to proactively identify, understand, communicate, and act on current and future risks. 

Additional Information

Additional information

  • We’re Flex First which means we’ve fully embraced flexible working from home and have metropolitan city offices for those who do want to work from the office.
  • We offer extended Paid Parental Leave: we celebrate our growing Lendi Group family with up to 26 weeks leave for primary carers and up to 4 weeks for secondary carers. 
  • An additional week’s Loyalty Leave each year after reaching 3 years’ service. 

We are a people-first company that invests in initiatives to promote a healthy work environment, such as offering an Employee Assistance Program and social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

Lendi Group is a 2024 Circle Back Initiative Employer; we value a positive candidate experience and commit to respond to every applicant. Once we have received your application, we will reach out to you via email.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.

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