Social Media and Content Development Executive

  • Full-time

Company Description

Lendha is a financial technology company that is creating a credit-led financial operating system for SMEs in Africa

Job Description

Responsibilities

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Pintrest and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Understand and work creatively with organization’s business calendar
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling in store shopping experience videos
  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a
  • timely and accurate manner
  • Network with clients and industry professionals

 

    Qualifications

    Requirements

    • First degree in any related field.
    • Minimum 1 year experience as a Social Media and content developer
    • Hands-on experience using various social media platforms to advertise
    • Strong knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
    • Ability to take constructive feedback
    • Familiarity with online paid advertising
    • Ability to deliver creative web content (text, image and video)
    • Excellent communication skills

    Additional Information

    Benefits and Perks

    • Coaching opportunities and learning Financial Technology from the best
    • Join a young, passionate, hungry and growing team of entrepreneurs & facilitators
    • Flexible working hours and offsite work arrangements.