Social Media and Content Development Executive
- Full-time
Company Description
Lendha is a financial technology company that is creating a credit-led financial operating system for SMEs in Africa
Job Description
Responsibilities
- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Pintrest and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Understand and work creatively with organization’s business calendar
- Select appealing images and videos to complement text
- Update our social media pages with compelling in store shopping experience videos
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Apply advertising techniques to boost brand awareness, like promotions and competitions
- Respond to questions and comments on our social media pages in a
- timely and accurate manner
- Network with clients and industry professionals
Qualifications
Requirements
- First degree in any related field.
- Minimum 1 year experience as a Social Media and content developer
- Hands-on experience using various social media platforms to advertise
- Strong knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Ability to take constructive feedback
- Familiarity with online paid advertising
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills
Additional Information
Benefits and Perks
- Coaching opportunities and learning Financial Technology from the best
- Join a young, passionate, hungry and growing team of entrepreneurs & facilitators
- Flexible working hours and offsite work arrangements.