Email & Marketing Automation Specialist

  • Rue Beaubien O, Montréal, QC, Canada
  • Full-time

Company Description

Interested in being a part of a growing company with a proactive and eco-conscious approach to making sports more affordable? Look no further – this is what we’re all about.   

At LAPS, we’re on a mission to transform the way customers shop and sell pre-loved goods. Sports are our starting point – but we won’t stop there. With established brands such as Cycling Avenue, Golf Avenue and Golfbidder, we aspire to offer the largest platform of resale and purchase of reconditioned goods online.   

Circular economy is the value we’re built upon: we make it convenient for customers to sell us their gear, we expertly extend the product’s life, and we finally re-sell the gear over our online platforms.   

Join us and let’s give second-hand a whole new lease on life!  

Job Description

The Opportunity

The Email & Marketing Automation Specialist will be responsible for managing building, testing, and deploying omni-channel CRM campaigns & customer journeys. More specifically, the role will be focusing on advanced segmentation, strategizing, executing tests and using technology to personalize communications based on the customer & product lifecycle. They will work closely with the CRM Specialist, Customer Retention Lead, the Brands teams, and the Design Studio. This position will be the point of contact and strategic influencer for all projects related to email, SMS, push notification and direct marketing deployment.

Responsibilities:

  • Ownership of the day-to-day, hands-on execution of all things email, SMS, push notification & direct marketing campaigns. This includes planning, list selection/creation, segmentation, redaction, brief creation for design, build and deployment.
  • Ensure high quality and error free implementation, testing and QA of email, SMS & DM campaigns. Continuously review ways to improve the process to make it more efficient.
  • Lead the marketing automation program, ensuring performance and a consistent customer experience throughout the customer journey.
  • Collaborate with the CRM Specialist to develop new opportunities & channels and elevate current platform technological capabilities.
  • Lead and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible.
  • Frequently conduct A/B tests and analyze results to improve retention, customer satisfaction, conversion rate, and LTV.
  • Maintain relationship with the service providers (Attentive, HubSpot, YotPo, etc.) to ensure projects and integrations meet milestones and deadlines.

 

Qualifications

Your profile

You have an excellent track-record in managing the implementation of omni-channel & automated CRM campaigns and customer journeys, a strong focus on data analytics & performance optimization, and you are result-oriented.

With:

  • Bachelor’s degree in Marketing, Communications or related field
  • A minimum of 2-3 years of relevant experience leading the execution of omni-channel & automated CRM campaigns and customer journeys (mainly email and SMS, other channels an asset)
  • Strong and proven expertise in CRM platform (HubSpot is an important asset)
  • Excellent English & French written and verbal communication skills
  • Very good knowledge of Google Analytics, Microsoft Excel (Magento, HTML & CSS is a strong asset)
  • Excellent project management skills (in addition to having strong organizational and time-management skills).
  • Strong analytical skills (building reports, interpreting data, making business recommendations).
  • Creative thinker with excellent problem-solving abilities collaborating with diverse stakeholders and different time-sensitive/long-term implications.
  • Ability to thrive in a fast-paced, performance-driven environment, with an emphasis on impactful delivery

Additional Information

What we offer 

Team work! your work isn't judged by the number of hours you punch in, but rather by the impact hat you have on your objectives but also on your team objectives and the overall company. 

A stimulating work environment in a rapidly growing organization.   

The best of both worlds: all the perks of teamwork within the office (when it will be covidly possible) and the flexibility of working from home.   

The benefits of a group insurance program and employee discounts on our Golf and Cycling products.  

Most importantly, passionate colleagues who have your back & will inspire you to put your best foot forward.