Marketing Executive

Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.

Malaysia local market is recruiting for Marketing Executive to be responsible for coordinating and implementing the marketing strategy in line with global business objectives defined by Assistant Marketing Manager. This person is in charge of brand marketing, trade activation and visual changeover of the brand, all retailers’ activities as well as seasonal plans to build the business aligned with the brand’s values. This role will also oversee 360 Marketing for Malaysia (CRM, Trade, Events) with key responsibilities to increase brand awareness and visibility as to recruit, retain and develop our customer database.

A special opening project is planned for 2026 for this role to provide support in other Malaysian states, including Penang, Kuala Lumpur, and Johor Bahru.

CORE MARKETING

• Develop, support and adopt communication materials based on the launch plans, with a goal to optimize best result from new launches and classic SKUs.

• Optimize, update and monitor local market’s trends, competitor’s activation scheme (Trade, CRM, VM Promotion) as best practice for upcoming marketing activations.

• Execute and support marketing plans across all channels based on global/ regional marketing guidelines to curate client’s journey for in-store or trade activations, OOH events and Pop-Up/ HPP.

• Optimize ROI on all marketing activities and increase engagement with new and existing customers with localized efforts for brand awareness, retailtainment, potential collaboration or partnership for the local market.

• Liaise with agencies, vendors, partners and suppliers for best price and quality of product/ service.

TRADE & VISUAL MERCHANDISING

• Main POC for execution on all set-up, changeover, logistics management, vendor/ supplier’s liaison, and event management during the day of event. This execution involves close collaboration with regional merchandising team.

• Ahead planning and detail planning for in-store retailtainment, festival changeover, trade activation that requires manpower or out-of-the-norm staging/ tear down period.

• Responsible for timely forecasting all VM tools, both centrally and locally sourced, during the budget period, and following up monthly on all POs creation and invoicing with accurate expense tracking.

• Prepare, adapt, and finalize planograms in line with regional guidelines and business strategy within the given timeline.

• Responsible for the visual/video plan implementation, from vendor briefing to installation and invoicing.

• Regularly visit stores to control, improve, and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safe-keeping to monitor counter maintenance, advance planning (if required), and capturing new VM changes.

CUSTOMER RELATIONSHIP MANAGEMENT

• Plan and implement CRM activities including communication through all channels (EDM, SMS, Print Materials).

• Work closely with the Regional CRM team to develop direct marketing activities and identify the right target audiences for year-long marketing campaigns incl. novelties and repush.

• Elevate, nurture and loyalize customers’ base with the existing Guerlain and You program creatively and effectively based on the CRM and product inventory available.

• To understand and develop proficiency in CRM data analysis using Salesforce and CRM BI.

REPORT / ANALYSIS

• Monitor key competitors’ activities, performances to provide valuable insights to regional and global teams.

• Monitor consumer insights and trends and share best practices.

• Provide monthly reports of business reviews and key marketing activities.

• Post-changeover report for review and update to relevant parties.

• Post-event report for every in-store or out-of-store events.

• Work hand-in-hand with intern for post-events’ insights, reviews and recommendation for future rollouts.

QUALIFICATIONS & SKILLS

• Minimum 3 years of Marketing experience (FMCP, Luxury Beauty experience preferred).

• Degree in Business, Marketing and Communication and related field.

KEY COMPETENCIES

• Strong marketing and communications ability with a focus on the retail environments.

• Strong analytical and organization skills with attention to details.

• Ability to meet strict guidelines and timeline.

• Stakeholder management skills.

• Solution-oriented, self-motivated, results-oriented.

• Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships.

• Proven organizational skills with the ability to manage multiple demands with competing priorities and allocate time effectively.

• Able to work independently and collaboratively with counterparts in different locations and countries.