Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us. 

Opportunities & Exposure 

1. Activation Calendar & Trade Plan 

• Oversee the animation calendar to ensure it is fully updated 

• Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market 

1. Animation Planning & Preparation 

• Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events) 

• Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region 

• Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets 

1. E-Commerce/Digital activations 

• Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets  

• Assist the Marketing team in developing VM display tools adapted to APAC markets 

• Coordinate with HQ for the update and enhancement of E-commerce site 

• E-monitoring of edoors on product launches and image  

• Coordinate TR APAC digital activities with Area Manager, the retailers and HQ 

• In charge of the approval process of online activities (Banner, social content creation, KOL posts….) with HQ and the Markets 

1. Competition Research & Analysis 

• Prepare monthly newsletter detailing key competitor offline and online animations 

• Monthly monitoring of competitor product positioning in key markets 

• Mystery shopping to monitor competition best practices and key launches 

• Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required) 

1. Regional Team support 

• Support the Regional team for any ad hoc request 

• Support the team in the financial processing of quotations, invoices and updating of budget expenses 

• Previous experience in the beauty / luxury / FMCG industries is an advantage 

• Team-spirited with an international outlook 

• Enthusiastic about and sensitive to luxury cosmetics 

• Strong understanding of Brand Image 

• Organized, autonomous with a sense of initiative and advanced analytical skills 

• Competent on Excel and PowerPoint 

• Able to commit for at least 6 months for a full-time internship (Jan 2026 to Jun 2026)