Marketing APAC Intern

  • Intern
  • Job Category: Digital and Ecommerce

Company Description

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.

Job Description

Opportunities & Exposure

  1. Activation Calendar & Trade Plan
  • Oversee the animation calendar to ensure it is fully updated
  • Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market

 

  1. Animation Planning & Preparation
  • Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)
  • Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region
  • Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets

 

  1. Visual Merchandising
  • Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets
  • Assist the Marketing team in developing VM display tools adapted to APAC markets

 

  1. Competition Research & Analysis
  • Prepare monthly newsletter detailing key competitor offline and online animations
  • Monthly monitoring of competitor product positioning in key markets
  • Mystery shopping to monitor competition best practices and key launches
  • Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)

 

  1. Translations
  • Support the Marketing team in Chinese English translation of contents from Local Markets, and English Chinese translation of regional trade tool content

 

  1. Regional Team support
  • Support the Regional team for any ad hoc request
  • Support the team in the financial processing of quotations, invoices and updating of budget expenses

Qualifications

Requirements

  • Previous experience in the beauty / luxury / FMCG industries is an advantage
  • Team-spirited with an international outlook
  • Enthusiastic about and sensitive to luxury cosmetics
  • Strong understanding of Brand Image
  • Organized, autonomous with a sense of initiative and advanced analytical skills
  • Competent on Excel and PowerPoint
  • Mandarin native speaker is a requirement
  • Able to commit for a full time 6 months internship (Jul 25 to Dec 25)
     

 

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