LEAD is a management consulting firm specializing in (culture) change and transformation, leadership development, and new work. We strive for transformative client impact, growing our business to enable even more impact while continuously nurturing our team culture. Whatever we put our minds to, we aim to exude sharpness, playfulness, and open-heartedness. Our work includes, but is not limited to: Change management, organizational- and leadership development, (top) team alignment, culture diagnostics, value and purpose work, workshop and training facilitation, agile coaching, New Work model design, and diversity strategy design and training. Our clients include small, medium, and large enterprises, non-governmental organizations, start-ups and scale-ups, public and social sector organizations. We aim to have a good mix at all times.

What will you be doing?

We are seeking a highly skilled and motivated Freelance Marketing Specialist to join our team. This role is perfect for someone with experience working with boutique firms or small consulting businesses, where every strategic decision can have a significant impact. You will be responsible for getting us a high number of qualified leads and this is how your contribution to LEAD Forward will be measured. You are invited to shape the marketing strategy with us, identify channels, quickly test hypothesis and keep optimizing. You will have a decent budget to put behind your campaigns.

• Marketing strategy & implementation
  • Develop a customized marketing annual strategy incl. a set of key KPIs tailored to LEAD Forward’s strategic goals and target audience.
  • Collaborate with the team to ensure the marketing strategy aligns with overall business objectives.
  • Drive the implementation of the online marketing strategy e.g. develop social media content, LinkedIn posts.
• Key word searches & data analysis
  • Perform thorough keyword research to identify relevant, high-impact keywords for our niche.
  • Provide data-driven recommendations for our Client Group to focus business development efforts.
• Website
  • Be the go-to person for website maintenance, improvements and optimization including SEO optimization and liaising with the LEAD’s external agency.
• Active Campaign
  • Run the active campaign monthly brief and use data to optimize the journeys to increase business development leads.
  • Run our LEAD Forward newsletter in collaboration with the LEAD Forward team (e.g. content development, design

What you bring with you

Background & Capabilities

• At least 5 years’ experience working with (change) consultancies in the German market.
• At least 8 years’ work experience in data and online marketing.
• Excellence in design tools, web analytics, active campaign and lead generation tools.
• Good communication and storytelling skills.
• Preferably based in/around Berlin or Nürnberg.
• Native German and English (fluent) language skills, other languages would be an asset.

Mindsets

• Competencies and independent, result-oriented way of working
• Growth mindset. Open to feedback and committed to life-long learning and supporting others.
• Open-hearted and accepting of all opinions. Even those you might not agree with.

What we offer you

• A German based flexible freelance contract (10-15 hours per week)
• A contact person to provide continuous supervision, support and feedback.
• Regular feedback meetings every quarter at least.
• Working closely and learning with experienced open-hearted colleagues and team members.
• Openness to adopting innovative way of working.
• A playful, sharp and open-hearted team of individuals to learn from and with every day!
• Exposure to a diverse and inclusive international community.
• Be at the edge of new ideas and ways to experiment with emerging marketing tools to change the world of consulting.

At LEAD Forward, we are determined to foster and embrace inclusion –among our clients and wider ecosystem and especially within our own walls. As such, we aim to build an open and kind work environment where multiple perspectives, ideas and backgrounds thrive, are valued and feel empowered. We believe that this will make our organization and quality of work better, but more importantly, we believe it is the right thing to do.

You strongly identify with this job description and would like to get to know LEAD? Great, we can’t wait to hear from you – including if you check only most of these points and not all of them! Please send your application via email attaching your CV (in German or English) alongside your answers to the three prompts below (max. one page) 

Prompts:

1. If I were to describe the values, I hold most dear they are ……
2. From a freelance role, I would expect…
3. An outcome I am most proud of is…