Marketing coordinator (remote)
- A jornada completa
Descripción del empleo
We are looking for a versatile marketer to join an international company for cooking electronics. He/she will grow the Mexican market.
Responsibilities:
Manage marketing communication activities, and develop communication campaigns for brand growth in the Mexican market.
Create a compelling brand story, write press releases, and test-winning copy across channels, including websites, social media, and emails.
Write, translate, edit and review marketing collaterals to enforce brand voice within the copy.
Build and execute a customer-centric email communications strategy to meet and exceed company targets for customer activation, engagement, and retention.
Grow and manage email and SMS databases. Develop and optimize tactics for capturing
qualified leads.
Assist with creating, conceiving, and presenting social media strategy and integrated marketing campaigns.
Community Management
o Generate insights using social analytics tools like Meta Insights, Facebook
Analytics, etc.
o Summarize insights and conversations to create reports that lead to the
optimization of social platforms
o Generate and maintain content calendars for all social communities
o Work with the team to create original branded content for communities
o Post relevant content in accordance with Content Calendar
o Utilize social publishing platforms for social media posting (experience with
Facebook and Instagram are a must)
o Respond to comments, when appropriate, to foster a positive community and add
value to the user’s experience
Specific requirements:
3+ years of experience in Marketing Communications or the equivalent role (brand building, new traffic acquisition, etc).
2+ years of experience managing social media platforms or communities
Excellent verbal, written, and interpersonal communication skills inEnglishand Spanish especially in crafting communications that convince/persuade customers to engage and take action.
Use of Marketing Automation tools. Ideal Klaviyo knowledge
community development and management, commenting, etc.
Understanding of popular and emerging social networks
Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
Proficiency in social analytics and publishing tools
Must have advanced English skills / We will test candidate´s profiency