Digital Marketing Manager
- Full-time
Company Description
Welcome to Knockri! Our team is on a mission to diminish unconscious bias and bring efficiency to the Talent Acquisition and Talent Management process. By merging Machine Learning and I/O Psychology, we help Fortune 1000 companies remove barriers and hire applicants based on merit. Our solution allows for everyone to have an equal opportunity to succeed, regardless of their race, gender, age, sexuality or appearance. If you’re excited about solving new challenges and championing diversity, inclusion and belonging, this is your opportunity to join us in building something bigger than ourselves!
Job Description
Knockri is looking for a talented Digital Marketing Manager who is excited to drive results and disrupt customer thinking about the Talent Acquisition function. As a Digital Marketing Manager you’ll be reporting to Knockri’s Growth Marketing Lead and will be responsible for handling marketing functions such as managing the company’s organic social media presence, owning SEO, assisting in the execution of marketing campaigns, and creating internal and external communications content to grow Knockri’s brand credibility and awareness in the industry. In this role communication is key, as you will be marketing Knockri to enterprise C-level decision makers and senior executives. You will be making a huge impact on how companies onboard diverse talent in a more equitable and efficient way.
This is a great opportunity for someone who is looking to work in a dynamic startup environment, market an impactful and visionary product, and influence decision-makers.
Here’s what you’ll do in this role
Organically manage and grow Knockri’s engagement on platforms such as LinkedIn and Google Search, and prepare to expand Knockri’s presence on additional social media platforms such as Instagram, Twitter, etc
Work with the team to build Knockri’s brand and credibility, as well as engage high-level decision makers in the HR space
Report to Knockri’s Growth Marketing Lead and successfully execute our social media strategy and campaigns as part of the broader integrated marketing plan to support Knockri’s Marketing and Sales team
Create engaging and compelling social content for Knockri’s digital media platforms and website
Track content engagement and provide recommendations to Knockri’s Growth Marketing Lead to improve and optimize the content strategy
Assist in the development of press releases, media pitches, key messages, presentations, newsletters and other media materials as needed
Build and maintain media lists and provide proactive and reactive service to the media
Proactively identify social media and corporate communications opportunities
Monitor social media on an ongoing basis and track industry trends and competitors
Track SEO and user engagement insights to track performance and report findings to the Growth Marketing Lead for social media strategy optimization
Qualifications
What you’ll bring to the table
Must haves
2 - 4 years of social media marketing and content creation experience
Successful track record in a social media marketing role
Strong understanding of LinkedIn and Google Search marketing, and marketing on other social media platforms such as LinkedIn, Facebook, Instagram and Twitter
Ability to organically and successfully grow a company’s social media presence and build brand legitimacy and awareness
Exceptional skills in writing and editing copy, content, and sales materials
Excellent interpersonal and communication skills
Experience with marketing and sales tools such Mailchimp or Salesforce
Ability to use SEO and analytics tools like Google Analytics, to gather data-driven insights and deliverability metrics
Proven ability to collaborate cross-functionally and be an exceptional teammate
Ability to display a growth mindset and take initiative to thrive in a highly dynamic environment
Accountable for your performance and results, and delivering your best performance
A font of creativity to come up with fun and exciting ideas to engage audiences
Self-motivated, diligent, organized, and willing to take complete ownership of a project
Nice to Haves
Experience in the HR tech industry
Technical and strategic understanding of technology, applications, and industry solutions being marketed
Additional Information
What’s in it for you
A great diverse culture where everyone’s opinions are valued
A fun environment including weekly game events, team sharing, and great leadership support
Collaborative team environment
Due to Covid-19 restrictions, our team is currently working remotely.