Digital Marketing Manager

  • 180 John St,, Toronto, ON, Canada
  • Employees can work remotely
  • Full-time

Company Description

Welcome to Knockri! Our team is on a mission to diminish unconscious bias and bring efficiency to the Talent Acquisition and Talent Management process. By merging Machine Learning and I/O Psychology, we help Fortune 1000 companies remove barriers and hire applicants based on merit. Our solution allows for everyone to have an equal opportunity to succeed, regardless of their race, gender, age, sexuality or appearance. If you’re excited about solving new challenges and championing diversity, inclusion and belonging, this is your opportunity to join us in building something bigger than ourselves! 

Job Description

Knockri is looking for a talented Digital Marketing Manager who is excited to drive results and disrupt customer thinking about the Talent Acquisition function. As a Digital Marketing Manager you’ll be reporting to Knockri’s Growth Marketing Lead and will be responsible for handling marketing functions such as managing the company’s organic social media presence, owning SEO, assisting in the execution of marketing campaigns, and creating internal and external communications content to grow Knockri’s brand credibility and awareness in the industry. In this role communication is key, as you will be marketing Knockri to enterprise C-level decision makers and senior executives. You will be making a huge impact on how companies onboard diverse talent in a more equitable and efficient way. 

This is a great opportunity for someone who is looking to work in a dynamic startup environment, market an impactful and visionary product, and influence decision-makers. 

Here’s what you’ll do in this role   

  • Organically manage and grow Knockri’s engagement on platforms such as LinkedIn and Google Search, and prepare to expand Knockri’s presence on additional social media platforms such as Instagram, Twitter, etc  

  • Work with the team to build Knockri’s brand and credibility, as well as engage high-level decision makers in the HR space  

  • Report to Knockri’s Growth Marketing Lead and successfully execute our social media strategy and campaigns as part of the broader integrated marketing plan to support Knockri’s Marketing and Sales team 

  • Create engaging and compelling social content for Knockri’s digital media platforms and website  

  • Track content engagement and provide recommendations to Knockri’s Growth Marketing Lead to improve and optimize the content strategy  

  • Assist in the development of press releases, media pitches, key messages, presentations, newsletters and other media materials as needed 

  • Build and maintain media lists and provide proactive and reactive service to the media 

  • Proactively identify social media and corporate communications opportunities 

  • Monitor social media on an ongoing basis and track industry trends and competitors  

  • Track SEO and user engagement insights to track performance and report findings to the Growth Marketing Lead for social media strategy optimization


What you’ll bring to the table  

Must haves

  • 2+ years of social media marketing and content creation experience  

  • Successful track record in a social media marketing role  

  • Strong understanding of LinkedIn and Google Search marketing, and marketing on other social media platforms such as Instagram and Twitter  

  • Ability to organically and successfully grow a company’s social media presence and build brand legitimacy and awareness  

  • Exceptional skills in writing and editing copy, content, and sales materials  

  • Excellent interpersonal and communication skills 

  • Experience with marketing and sales tools such Mailchimp or Salesforce  

  • Ability to use SEO and analytics tools like Google Analytics, to gather data-driven insights and deliverability metrics   

  • Proven ability to collaborate cross-functionally and be an exceptional teammate 

  • Ability to display a growth mindset and take initiative to thrive in a highly dynamic environment 

  • Accountable for your performance and results, and delivering your best performance 

  • A font of creativity to come up with fun and exciting ideas to engage audiences  

  • Self-motivated, diligent, organized, and willing to take complete ownership of a project 

Nice to Haves 

  • Experience in the HR tech industry 

  • Technical and strategic understanding of technology, applications, and industry solutions being marketed

Additional Information

What’s in it for you 

  • A great diverse culture where everyone’s opinions are valued

  • A fun environment including weekly game events, team sharing, and great leadership support

  • Collaborative team environment

Due to Covid-19 restrictions, our team is currently working remotely. 

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