Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. As a result we are open to applications from candidates based anywhere in Australia (as long as you have strong reliable internet). 

Only Australian based candidate with full Australian Work Rights will be considered for this position. 

The Content Writer plays a key role in producing content articles and landing page content. They will collaborate with the content team to write content, research, ensure website content is accurate, follow editorial standards and use SEO best practices.

The Content Writer is responsible for creating content that drives website traffic and helps consumers find products that fit their needs. Their expertise in writing quality copy, monetising content, having strong communication skills and the ability to meet tight deadlines will contribute to the success of our online presence. This role requires a highly organised and detail-oriented person passionate about content production and SEO.

Key accountabilities include the following:

• Write clear and engaging copy for digital publication 
• Produce content for social media platforms
• Research, fact-check, proofread and edit website content for editorial quality and SEO best practices
• Highlight product features by identifying unique selling points and monetising products in content
• Upload and format content on CMS platforms, ensuring best practices are followed
• Prepare and create content briefs
• Conduct keyword research to produce high-quality SEO-friendly content
• Optimise SEO content articles
• Use consumer-friendly language to enhance the audience’s understanding of products
• Stay up to date on relevant industry trends and complete competitor analyses
• Support team in driving content strategy, including measuring and offering recommendations
• Improve content for content audits
• Contribute content ideas and suggestions
• Work closely with cross-functional teams, including marketing, design and development
• Collaborate with subject matter experts to ensure accurate and up-to-date information is written
• Makes recommendations for process and workflow improvements
• Support PR and outreach initiatives
• Act as a spokesperson and respond to media enquiries
• Develop subject matter expertise
• Analyse and report on website performance
• Contribute to in-house style guide
• Understand brand partner information, including pricing, start dates, categories, course types, study modes and other relevant data for Keypath websites
• Work with Keypath brand account managers to confirm that applicable product plan or package information has all required legal and disclaimers
• Compile and manage database(s) of brand partner information, including pricing, start dates, categories, course types, study modes and other relevant data for Keypath websites
• Write marketing copy when required

Experience

• 5+ years’ experience in any of the following areas:
  • SEO writing
  • Editing/proofreading
  • Content production and management
  • SEO content optimisation and management
• Prior experience with high-traffic websites

Skills & Knowledge

• Strong writing skills
• Understanding of SEO principles and best practices related to content
• Editorial and proofreading skills
• Familiarity with editorial style guides
• Bachelor's degree in communications, journalism, English literature, creative writing or a related field (or equivalent work experience)
• Strong written and oral communication skills
• Familiarity with Microsoft Word/Google Docs
• Proven experience in website content management, preferably within a fast-paced corporate environment
• Familiarity with HTML, CSS, and content management systems
• Prior experience monetising content or working in the consumer media space (Desirable)

Competencies

• Can complete expert interviews when necessary
• Attention to detail
• Ability to produce error-free copy
• Strong organisational and time management skills
• Ability to prioritise tasks and meet tight deadlines

Benefits and Rewards:

• All the necessary equipment for success.
• Internet Allowance for remote work.
• Clear career progression pathways.
• Paid Mental Health days for your well-being.
• Toolkits for Digital Health and Mental Health support.

 Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #8 on 2023 the Best Places to Work Australia©).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!