Paid Media Manager

  • Full-time

Company Description

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Job Description

Overview

The ideal candidate will have intimate experience managing Google Search campaigns and ideally (but not required) some paid social experience. You must be a strategic thinker and able to optimize to business objectives (past the lead or purchase) such as LTV, incremental market share or depending on the sophistication of your sales funnel something deeper than the initial lead submission. In combination with the technical and strategic know how of paid media, we are also looking for someone who can communicate these complicated topics and strategies to a larger group. Keypath requires a lot of cross functional work so being able to pair the complicated world of paid media down to something all audiences can digest is paramount to success.

As a Paid Media Manager you will:

  • Develop, implement, and optimize ad campaigns across Google, LinkedIn, Facebook, and other platforms
  • Run routine audits and optimizations on accounts such as negative keyword maintenance, search query reports, etc.
  • Report on campaign performance including trends and recommendations
  • Testing of keyword, ad copy, landing page format to improve campaign performance
  • Forecast and pace monthly budgets with the guidance and support of relevant stakeholders
  • Work cross functionally with other channel owners (Organic, Email, Content, Creative, Web Dev, etc.) to generate long term strategic objectives and form a cohesive customer experience
  • Provide guidance to junior members when possible

Qualifications

  • 2+ years’ experience with Google Ads
  • 1+ years’ experience with Google Analytics
  • Inherently analytical and able to tell a story with data--pivot tables and vlookups are very familiar to you
  • You don’t just highlight issues, you bring solutions
  • You work in paid media but still maintain an omnichannel approach with earned and owned media counterparts
  • Meticulously organized
  • Great communicator

Nice to have:

  • Experience running paid media within Facebook, Snapchat, TikTok, LinkedIn Pinterest, Twitter or Reddit
  • Experience with any Demand Side Platform (DV360, Trade Desk)
  • Experience with any tag management system (Google Tag Manager, Ad Servers)
  • Experience leveraging any Website Testing tool (Optimizely, A/B Tasty, Hotjar)
  • Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
  • You’ve made updates to your landing pages using any Content Management System (Wordpress, Drupal)
  • You have experience or familiarity with the higher education industry

Additional Information

 

  • Competitive array of Medical, Vision and Dental
  • Tuition Reimbursement
  • Partner Degree Program - earn a free degree from one of our partner institutions
  • Retirement Contributions Matching
  • Paid Leave Policies
  • Paid Holiday Week Shutdown in December
  • Volunteer Time Off
  • Professional Development Programs
  • Remote/Flexible Work Options

Want to make a difference in the world? Become a Keypather.      

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, colour, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
 

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