SEO Specialist

  • Full-time

Company Description

A little bit about us

At Keypath, you can be part of something bigger.

As a leading global EdTech company, we partner with world-leading universities to design and deliver the most career-relevant online education programs that help solve our global social and economic challenges.

We are a fast-growing, and fast-moving international team who value collaboration, innovation, and lifelong learning in our mission to unlock greatness in educators, their students, and our people.

We have offices in Melbourne, Sydney, Chicago, Toronto, London, and Kuala Lumpur and we connect, collaborate, and operate as a truly global company. We have experienced tremendous growth since we launched only seven years ago and now have over 700 employees (Keypathers!) across the globe with no intention to slow down.

Our people are working all over Australia, in our offices (when restrictions allow) or from their home offices. We put our people first, which means you choose where you want to work from, including if you want to work from home.

Job Description

The SEO Specialist is responsible for the Search Engine Optimisation of Partner University websites to deliver high-converting student inquiries. This includes identifying and executing both the on and off-page strategy, traffic/inquiry forecasting, website performance analysis and budget management.

Key Accountabilities include the following:

  • Work closely with the Marketing Manager to define and execute the SEO strategy for University Partner websites, continually identifying new opportunities to grow organic website traffic, managing the SEO budget, and forecasting monthly traffic and inquiry volumes
  • Advise and implement on-site and technical optimisations including meta tags, content optimisation, site architecture, indexing, schema, sitemaps, load speeds, and URL paths 
  • Work closely with the Content Team to drive the content strategy and production
  • Identify and drive link-building opportunities
  • Research and analysis, including keyword research, competitor analysis, user insights, technical audits, content performance, and backlink audits.
  • Project manage website improvements and problem-solve issues, providing recommendations to improve CRO, UX, and the customer journey 
  • Manage third parties that support SEO initiatives



  • Tertiary qualification in a related field or higher


  • Demonstrated experience in a Search Engine Optimisation (SEO) role
  • Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
  • Proactive in acquiring and learning new skills in the evolving SEO field
  • Experience in Higher Education or highly regulated industry is desirable

Technical/Further Skills

  • Experience with content management systems such as WordPress and Drupal
  • Advanced knowledge of Microsoft Excel
  • Advanced knowledge of Google Analytics, Search Console, Trends, and Keyword Planner
  • Experience with SEO tools such as ScreamingFrog, SEMrush, AHREFs, or equivalent
  • Working knowledge of HTML, CSS, and JavaScript
  • Strong numerical skills, logical thinking, and problem-solving skills

Additional Information

So why Keypath?

Be you and belong:

  • Sure, anyone can tell you how good their company culture is, but we encourage you to read all of our SEEK reviews to form your own opinion. We also have AWEI Bronze Employer for LGBTIA inclusion, ranked #8 Best Place To Work Australia©, and a Gallup Employee Engagement Score of 4.37.
  • We listened to our people and moved to a distributed workforce. So you can work from your home office or in the office, if and when you choose.
  • A caring and engaged Global CEO who replies to all Glassdoor reviews personally.
  • A dedicated D&I committee 

Join the global edtech boom

  • We’re a leading EdTech company in a booming industry.
  • You’ll have the opportunity to innovate and collaborate with global peers, as we rapidly expand into new markets and with new partners, globally. 

Supported to be your best

  • We offer discounted study opportunities through our University partners and ongoing in-house training opportunities.
  • As we grow, so do your career-path opportunities.

Make a difference in the world

  • We have a bold vision to transform education and transform the world.
  • We’re helping to upskill and reskill over 30,000 people globally.
  • Our programs are purposefully designed to meet the needs of the future of work, helping to solve our future economic and social challenges.

Rewards & Benefits

  • Our IT team sends you everything you need to be successful in your role including a laptop, monitors, keyboard and mouse.
  • Internet Allowance to support you working from home.
  • A supportive and clear pathway for career progression and career development. Ask our team about our Future Leaders Academy, Learning Labs, and upskilling with LinkedIn Learning.
  • Paid Mental Health days to empower you to take rest and relaxation to support your health and wellbeing.
  • Toolkits focused on Digital Health and Mental Health including access to Headspace.

Want to make a difference in the world? Become a Keypather.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.

*Due to the high volume of applications, only shortlisted candidates will be contacted. Thank you for your understanding

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