Kata.ai is an Indonesian Conversational Artificial Intelligence company, focused on understanding human conversation so we can empower the way humans collaborate with technology. Kata.ai's Natural Language Processing (NLP) technology powers multi-purpose intelligent virtual assistant for major corporations in Indonesia across different industries, such as Telkomsel, Unilever, Indosat Ooredoo, Hutchison 3 Indonesia, Bank BRI, Alfamart, CIMB Niaga, and Pegadaian. 

Our company's goal is to offer a natural language dialogue engine that enables enterprise and SME to create their own intelligent virtual assistant to perform conversational activities ranging from product marketing to behavioral data gathering via commonly-used social and chat apps. So their brand can build engaging interaction and serve their customers better. 

The ideal candidate for SEO Specialist is to have the ability to analyze, review, and implement changes to websites, so they are optimized for search engines. In addition, this candidate will implement actionable strategies that will improve Kata.ai site visibility.

Responsibilities

Technical SEO:

• Internal crawl & linking improvement

• Internal crawl & linking Improvement

• Partner with Tech, PM, and Strategy teams to ensure technical SEO optimization drives growth in traffic.

• Monitor page speed optimization

• Optimization for Google Featured Snippets

• SEO configuration

• Lead & drive SEO-related optimization and change to deliver growth.

• Together with Digital Marketing Manager implement SEO strategies and tactics to align with business objective

On-Page SEO:

• Conduct keyword research to identify content opportunities

• Managing, monitoring, and improving our page rank

• Keyword optimization of our landing & product pages

• URL structure analysis, Internal linking

• Meta title & description optimization

• Keyword variation optimization

• Image optimization

• Review and maintain the content structure

• Editorial recommendation for our blog

Off-Page SEO:

• Assist in the development of backlinking strategy

• Work closely with Public Relations and partnership team to increase backlinks and advice on projects

• Manage and maintain all our backlinks

• 3+ years of experience in Search Engine Optimisation (SEO)

• Experience in website development

• Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools, Google Tag Manager, Ahrefs, and CMS environments 

• Advanced knowledge of the fundamentals of the search engine industry

• Knowledge of HTML, CSS, and website administrations

• Knowledge of good writing, content creation, and design in general

• Able to organize and manage contents and content writers

• Ability to identify and resolve problems

• Ability to organize, manage, and prioritize tasks

We value a flexible working hour for our employee by providing a remote working program.