Digital Marketing Manager

  • Jl. Kemang Raya, RT.4/RW.2, Bangka, Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
  • Full-time

Company Description

Kata.ai is an Indonesian Conversational Artificial Intelligence company with a focus on creating technology to enhance the understanding of human conversations, improving the way humans collaborates with machines. Kata.ai’s Natural Language Processing (NLP) technology powers MultiPurpose chatbots (virtual customer service / virtual friend) for major corporations in Indonesia across different kind of industries such as, Unilever (FMCG), Telkomsel (Telco), Bank BRI (Financial Services), and Alfamart (Retail). 
The company’s proprietary Kata Bot Platform can be leveraged to create feature-rich chatbots on top of Kata.ai’s robust and scalable AI technology platform, ensuring company of any size can easily build their own chatbot on any messaging platform. With this platform, it is now possible for the business to focus on designing engaging interaction for their customers, while Kata.ai handles all the technology aspects of the chatbots. 
Established in 2015, the company has become a trusted partner for major corporations such as Microsoft, Accenture, and Line. In 2017, the company also received Series-A funding led by TransPacific Technology Fund. 

Job Description

 Responsibilities:

Overall Digital Marketing

  • Be a digital evangelist, championing the use of digital technology and practices into the company goals for both brand awareness and lead generation.

  • “Listen” to the trends of the market in the digital ecosystem, and utilize it to improve our marketing metrics performance.

  • Define digital marketing strategies to support the company’s overall strategies and objectives

  • Develop a feasible digital marketing plan for the department and oversee its day-to-day implementation

  • Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice”

  • Design and coordinate the brand & marketing campaigns on various digital platforms (Paid, organic, earned) 

  • Build a highly efficient team of marketing professionals

  • Achieve growth and hit digital marketing targets by successfully managing and coach the digital team. 

Website Management

  • Create campaigns to grow lead base and web traffic metrics

  • Manage and optimize customer experience on the website, partnering with internal stakeholders, tech team, product teams, to reduce friction and improve the user experience. 

  • Helps support localization processes for the campaign, contributes to the design of web experiences from local look/feel, to content flow, to user experience

  • Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.

 

SEO

  • Work together with VP marketing to plan and conduct SEO strategy

  • Work towards organic search optimization and cost-effectiveness

  • Work together with the tech team to ensure the technical recommendations done properly

  • Monitor redirects, click rate, bounce rate, and other digital KPIs

  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

 

Paid Media

  • Create, plan, execute and monitor paid media and digital advertising plans to achieve aggressive customer acquisition, awareness, and retention goals

  • Use data and testing to optimize and improve ad performance, develop strategies to improve audience targeting, and lower costs

  • Analyze details of marketing channel efficiency: cost, performance, and new opportunities

 

Qualifications

  • 5+ years’ experience working on digital marketing for social media, website management, SEO, email marketing, affiliate marketing, and paid media

  • Hands on ability on digital marketing tools including but not limit to Google Adwards, GDN, Facebook Ads, others.

  • Good knowledge in operating digital tools i.e. Google Analytics, Ahrefs, SEMrush, Sproutsocial, Hubspot

  • Ability to learn new tools quickly

  • Experience in managing user funnels and A/B testing correctly

  • Proven track record of using data to drive decisions around customer experience

  • Experience working in a fast-paced and highly cross-functional organization

  • Strong execution capability with the highest standards in a rapidly evolving business

  • Exceptional interpersonal skills and hyper-organised across multiple programmes and projects running at the same time while managing relationships within a matrix organisation and 

  • Excellent written and verbal English and Bahasa Indonesian

Additional Information

We value a flexible working hour for our employee by providing a remote working program up to 2 days/week. Free lunch and health insurance also provided. The most important is we provide a learning experience in Conversational AI Industry.