Kata.ai is an Indonesian Conversational Artificial Intelligence company with a focus on creating technology to enhance the understanding of human conversations, improving the way humans collaborate with machines. Kata.ai’s Natural Language Processing (NLP) technology powers MultiPurpose chatbots (virtual customer service / virtual friend) for major corporations in Indonesia across different kinds of industries such as Unilever (FMCG), Telkomsel (Telco), Bank BRI (Financial Services), and Alfamart (Retail).

The company’s proprietary Kata Bot Platform can be leveraged to create feature-rich chatbots on top of Kata.ai’s robust and scalable AI technology platform, ensuring company of any size can easily build their own chatbot on any messaging platform. With this platform, it is now possible for the business to focus on designing engaging interaction for their customers, while Kata.ai handles all the technology aspects of the chatbots.

Established in 2015, the company has become a trusted partner for major corporations such as Microsoft, Accenture, and Line. In 2020, the company received Series-B funding from TransPacific Technology Fund and MDI Venture.

The primary function of the job is to understand the product features and to clearly articulate their value proposition, and to deliver innovative and compelling marketing materials to drive growth.

Responsibilities:

• Work together hand in hand with the leadership team to develop the end-to-end Go-to-Market Strategy
• Develop a clear customer-centric product positioning, messaging, and strategic narrative that can scale our business
• Collaborate with cross-functional departments (included but not limited to product, marketing, and sales team) to plan and implement product marketing strategies
• Strong ability in finding a balance between working quantitatively with data and also qualitatively on the creative aspect
• Plan and lead cross-functional efforts to drive campaigns and product launches
• Develop compelling product marketing communications and content, including sales-facing materials, press releases, marketing campaigns, product events etc.
• Create industry-leading content that showcases the use of our technology
• Confidently deliver presentations to varying internal and external audiences
• Assess the effectiveness of product marketing programs that support our products on an ongoing basis

• Fluency in Bahasa Indonesia & English, both verbal and written
• Outstanding communication and presentation skills
• Having background in SaaS, cloud, or B2B industries would be a plus point
• At least 3+ years of experiences in Product Marketing or related area like Brand Marketing, Growth Marketing, Product Enablement, Product Growth, or Marketing in tech companies
• At least 2+ years of experiences as people manager or a team leader

We value a flexible working hour for our employees.

The most important is we provide a learning experience in Conversational AI Industry.