Head of Marketing

  • Jl. Kemang Raya, RT.6/RW.1, Bangka, Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
  • Full-time

Company Description

Established in 2015, Kata.ai’s mission is to empower humans through language and technology. Its clients encompasses various industries, from finance/banking, FMCG, to healthcare to help businesses connect with customers through conversational intelligence platforms. Kata.ai’s philosophy is “people-first” in providing an avenue for its team to grow and develop from within. 

Kata.ai has won many awards, notably Ricebowl ASEAN Award 2020 for AI and HR Excellence Award 2019 for Employer Branding. Kata.ai was recently also selected as part of Google SEA Startup Accelerator 2020. 

For more information, please visit kata.ai.

Job Description

  • Create high-level Marketing & Communication strategy (including but not limited to digital, event, communications, and creative field) that aligns with the commercial goals and brand building goals of the company 

  • Participate in the weekly management check-ins, as well as quarterly and annual planning of the company’s objectives

  • Prepare regular reports and presentations on marketing metrics for the Board of Director

  • Create and monitor marketing budgets and ensuring the department’s ROI

  • Translating company direction into a clear marketing message that will be cascaded to different functions

  • Working with Commercial team create Lead Generation strategy with clear business ROI

  • Working with the Product team to create a Product Marketing strategy

  • Working with People & Culture team to create an Employer Branding strategy

  • Develop a roadmap for the organization’s growth of the Marketing function, from manpower planning, organization structure, performance management, and capacity building

  • Managing work of in-house team and vendors/agencies as needed

  • Build relationships with media and stakeholders through creative PR strategies

  • Constantly monitoring competitors for benchmarking and maintaining the brand position


  • Proven work experience as a Head/VP of Marketing or Senior Marketing Manager role

  • Demonstrable experience designing and implementing successful marketing campaigns

  • Understanding of business context in the Software-as-a-Service industry

  • Strong analytical and project management skills

  • Strategic mindset, with the ability to make difficult decisions

  • BSc degree in Marketing, Communications or relevant field

  • 360 Integrated Campaign and Brand Development

  • Self-Driven with strong initiative

  • Continuous learning mentality

  • Experience from Tech Industry / Startup preferred

  • Strong leadership skills, experienced managing a large team

  • Strong project management ability

  • Understanding of marketing and business fundamentals

  • Readiness to work with a strict timeline and limited resource

  • Ability to work and interface with senior management in directing projects

  • Excellent communications skills, strong network/relationship with media and agencies

Additional Information

We value a flexible working hour for our employee by providing a remote working program up to 2 days/week. Free lunch and health insurance also provided. The most important is we provide a learning experience in Conversational AI Industry.