About Kaelo
Kaelo provides essential healthcare solutions ensuring the physical and psychosocial wellbeing of all South Africans towards lasting social change. Kaelo meets the Healthcare needs of Corporate and Retail clients across South Africa – products offerings include Medical Insurance, Medical Aid, Gap Insurance, Kaelo Money and employee assistance programmes.

Sales & Business Development | Fintech | Financial Wellness | Employee Benefits

The Opportunity
Kaelo is looking for an experienced and commercially driven Senior Account Executive to grow Kaelo Money across the corporate employer market.

Kaelo Money is a comprehensive money management and financial wellbeing solution designed to help employees build greater financial resilience. The solution includes an Emergency Wallet, Earned Wage Access, discounted Marketplace, investment platform, financial coaching and wellness support.

This is a senior B2B sales role for someone who understands how to sell financial, fintech or employee benefit solutions into medium and large corporate employers.

You will be responsible for creating new business opportunities, developing strategic distribution partnerships and managing the full sales cycle from prospecting through to commercial close and implementation handover.

Business Development Manager / Head of Sales backgrounds are also welcome.

Key Responsibilities

• Identify and secure new corporate employer clients.
• Build and manage a strong pipeline of qualified opportunities.
• Develop new business through direct prospecting, referrals, networking and strategic partnerships.
• Build relationships with HR, Reward, Benefits, Payroll, Finance and C-suite decision-makers.
• Develop strategic relationships with Employee Benefit Consultants, Brokers, Financial Advisers, Payroll Companies and pension funds.
• Conduct client discovery sessions and identify workforce financial wellbeing needs.
• Present compelling solutions and business cases to senior decision-makers.
• Position Kaelo Money as a strategic employee financial wellbeing solution.
• Prepare and present proposals and product demonstrations.
• Lead commercial negotiations and take ownership of opportunities through to close.
• Identify opportunities to grow Kaelo Money across the existing Kaelo client base.
• Maintain accurate CRM records, pipeline reporting and sales forecasts.
• Work closely with Product, Marketing, Operations and Implementation teams to ensure a successful client handover.

Experience Required
The successful candidate should have:

• 5–8 years’ successful B2B sales or business development experience.
• Proven experience selling employee benefits, fintech, payroll-linked financial products or employee financial wellness solutions.
• Demonstrated success selling into medium and large corporate employers.
• Experience engaging with HR Executives, Reward Managers, Benefits Managers, Payroll Leaders and C-suite decision-makers.
• A strong track record of achieving or exceeding sales targets.
• Proven ability to prospect, develop opportunities and close new business.
• Experience managing complex corporate sales cycles.
• Experience presenting business cases and solutions to executive audiences.
• Experience working with Employee Benefit Consultants, Brokers, Financial Advisers or similar distribution partners.
• Strong commercial negotiation and proposal-development experience.
• Experience managing a qualified sales pipeline, CRM and sales forecasts.

Highly Desirable Industry Experience

• Direct experience selling one or more of the following would be a strong advantage:
• Earned Wage Access
• Multi-month credit products
• Salary-linked lending
• Emergency lending or savings solutions
• Employee financial wellness programmes
• Payroll-integrated financial services
• Employee benefit platforms
• HR technology / HRIS solutions
• Payroll services
• Digital financial platforms
• Employee rewards or marketplace solutions
• Financial coaching or education services
• Employee Assistance Programmes
• Group Risk or Employee Benefits
• Banking or fintech products distributed through employers

Skills & Competencies:
We are looking for someone with strong capability in:

• New business development and enterprise sales
• Consultative and solution selling
• Prospecting and lead generation
• Executive-level presentations
• Commercial negotiation and closing
• Objection handling
• Strategic relationship development
• Intermediary and distribution relationship management
• Business-case and proposal development
• Pipeline management and forecasting
• CRM management
• Stakeholder management
• Market and competitor awareness

Qualifications:
A relevant tertiary qualification in Commerce, Business Management, Marketing, Finance, Economics, Human Resources, Employee Benefits or Financial Planning is preferred.

Relevant industry experience supported by an appropriate commercial qualification will also be considered.

Employee Benefits, Financial Planning, RE5, fintech, sales or solution-selling qualifications would be advantageous.

You should also demonstrate:

• Strong commercial acumen
• A clear bias for action
• Results orientation
• Executive presence
• Excellent communication and influencing skills
• Strong relationship-building ability
• Accountability and ownership
• Resilience and persistence
• Strategic thinking
• Curiosity and adaptability
• High levels of integrity

Who Will Thrive in This Role?
You are an experienced B2B salesperson who enjoys creating opportunities rather than waiting for them.
You understand how to engage senior corporate decision-makers, uncover business needs, build a compelling value proposition and move an opportunity through to commercial close.

You are comfortable operating in the intersection between fintech, financial wellness, employee benefits and payroll, and understand the impact that employee financial stress can have on productivity, engagement, absenteeism and retention.

Most importantly, you combine strong relationship-building skills with disciplined sales execution. You prospect, build pipeline, follow through and close.

Why Kaelo Money?
Financial wellbeing is becoming an increasingly important part of the employee value proposition.
Kaelo Money gives employers a practical way to help employees improve their financial resilience while supporting their broader wellbeing strategy.
This is an opportunity to join Kaelo and play a meaningful role in growing an innovative financial wellbeing proposition across the South African corporate market.

If you have successfully sold fintech, Earned Wage Access, payroll-linked financial services, employee benefits or financial wellness solutions into employers, we would like to hear from you.