Demand Generation Lead, KMS Solutions
KMS Technology was established in 2009 as a U.S.-based software services company. With development centers in Vietnam and Mexico, we have been trusted globally for the superlative quality of our software consulting & development services, technology solutions, and engineers' expertise. We pride ourselves on creating brilliant solutions for our clients by leveraging deep expertise, advanced technologies, and delivery excellence for a shared success where everyone can reach their fullest potential. With three Business Lines:
- KMS Software: Leverage software domain expertise to help clients make better business decisions in technology platforms, increase speed-to-market, and gain critical development support through innovative technology solutions.
- KMS Solutions: Empower BFSI businesses to embrace the digital finance revolution and expedite clients’ journey towards complete digitalization, technology consulting, data analytics, software development, and software quality.
- KMS Healthcare: Build transformative next-gen technologies to solve healthcare’s most challenging problems, providing innovative tools and expertise to providers, payers, life sciences, and medical technology vendors.
We seek a results-driven Demand Generation Lead with a profound understanding of the Technology Financial Services industry (encompassing Banking and Fintech). The ideal candidate will be pivotal in crafting and executing strategic outreach campaigns, shaping compelling messaging, and generating quality leads to drive business growth and brand awareness within our target market.
- Collaboratively create, maintain, and enhance an inventory of impactful messages tailored for reach-out campaigns across diverse services, geographical regions, and target audiences done in collaboration with Sales, BDR, and Delivery. These messages, disseminated through diverse channels (such as LinkedIn, Personalized Email Messaging, and Cold Calls), aim to initiate high-quality leads.
- Design, plan, manage, and optimize integrated demand generation campaigns aimed at captivating, and engaging potential clients and generating pipelines within the Financial Services sector
- Scrutinize and analyze campaign performance metrics across channels (digital, email, social media, webinars, events) to continually optimize the lead gen funnel in conversion rates, lead quality, and ROI.
- Enrich the target database with valuable research insights and create impactful nurture programs to improve conversion rates from leads to opportunities
- Working closely with the Marketing Head for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, or a related field.
- Proven track record (5 years) in demand generation in Technology Services for the regional market. Having experience in both technology and financial companies is advantageous.
- Exceptional understanding of Financial Services products, markets, customer segments, and buyer personas.
- Proficiency in crafting compelling messaging tailored to various stages of the buyer's journey.
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Strong analytical skills with experience in utilizing data-driven insights to optimize campaign performance.
- Excellent communication, collaboration, and project management skills
- International education or work background is a prerequisite
- Familiarity with marketing automation tools, CRM systems, and analytics platforms
Thinking of joining KMS Solutions? Yes, you deserve it!
Progressive Career Development
- Role-based training foundation
- Active role at the global client-side
- Continuous professional certification
- Simple goals - achievable success
- Up to 15 months salary/year
- Performance review twice a year
- Premium healthcare insurance
- 18+ paid leave/year
- Flexi mode, modern work environment
- Well-being centric
Impactful community organization
- Community development activities: 1% Pledge, KMS Gives charity every quarter, blood donation, public seminars, career orientation talks,…