Lead Generation Specialist/Digital Marketing Specialist, KMS Solutions

  • Ho Chi Minh City, Vietnam
  • Full-time

Company Description

Established in 2009, KMS Technology started as a U.S.-based engineering and software services company with development centers in Vietnam. Over 12 years of operation, the company has been trusted by international clients for the superior quality of Vietnamese engineers' products and expertise. In 2021, KMS Technology expands its business direction to focus on providing software services in the Healthcare industry, growing its operations in the Asia Pacific by providing digitalization solutions starting from Australia, Singapore, and Vietnam.

Besides providing services, KMS builds and successfully launches its own software companies through its internal startup incubator, KMS Labs. The most notable companies with millions of users worldwide include QASymphony, Kobiton, Katalon, and Grove.

Under the brand KMS Solutions, the company serves the Asia Pacific region, offering technology solution consulting and bringing the most advanced and latest technologies to the Asian market. 

KMS Technology is committed to making a long-lasting social impact by partnering with non-profit organizations that give disadvantaged students fair and better employment opportunities. The company regularly cooperates with universities through IT training activities, specialized events, and scholarship sponsorship. The company has received many prestigious industry awards and has been named one of the greatest places to work in Vietnam, Asia, and the U.S. for many years in a row.

Job Description

Detail description

  • Plan, execute and track the performance of lead generation campaigns.
  • Increase company presence online via listing pages, SERPs, Social channels,..
  • Optimize company advertising campaigns on digital channels: Google, FB, LinkedIn and other platforms.
  • Build ABM database, approach to the target account and manage the potential accounts.
  • Work with marketing agencies to make sure they deliver the committed goals.
  • Analyze digital data to draw key recommendations around website optimization, SEO, digital campaigns.
  • Prepare nurturing campaigns to nurture potential leads.
  • Coordinate with sales team to create marketing campaigns and optimize the quality of leads.
  • Know how to plan, create and implement a digital marketing strategy.
  • Stay current in marketing trends and news e.g., Google updates and changes in algorithms.
  • Other duties to be assigned by line manager.



  • Have strong ability in data analysis, can handle large amounts of data and do multi-task
  • Experienced with Digital Marketing (SEO, SEM, Email, B2B Lead Gen platfoms..)
  • Familiar with CRM tools and digital tools to support for Marketing field (Google Trends, Google Keyword planner, Web master tool, SEO Audit Tools…)
  • Know how to set up, analyze the data on each platform and optimize the maximize its performance.
  • Be responsible for social channel management and content creation
  • Have experience in planning and organizing digital campaigns for other countries outside of Vietnam.
  • Strong communication and presentation skills in English to work with external vendors and internal team.
  • Can do attitude and result-oriented mindset.
  • Strong analytical and critical thinking
  • Bachelor’s degree in Marketing or related field
  • Experienced with B2B Tech company is a plus

Additional Information

Be Your Best with KMS

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & global software products
  • Working & growing with Passionate & Talented Team
  • Diverse careers opportunities with IT Solutions & Consulting, Software Outsourcing, Software Product Development, ...
  • Attractive Salary and Benefits
  • Performance appraisals every year
  • Onsite opportunities: short-term and long-term assignments in North American (U.S, Canada), Europe, Asia.
  • Flexible working time
  • Various training on hot-trend technologies, best practices and soft skills
  • Premium healthcare insurance for you and your loved ones
  • Company trip, big annual year-end party every year, team building, etc.
  • Fitness & sport activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (foosball, ping pong, gym…), coffee, and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!