Borderless NGO is an independent non-profit organization with a mission to create a life-changing impact on the lives of underprivileged children, youths, and women by harnessing the power of humanity across borders.

We are dedicated to inspiring and empowering individuals by linking them to skills and experiences from the global community. We believe that all individuals have the power to raise themselves out of any situation.

Borderless NGO is keen on providing all necessary tools to help eradicate the exploitation of children, youths, and women from underprivileged societies, save them from the traps of modern-day slavery, and equip them with the means for a better future. We are very much aware of the complex weave that is society; this is why we believe that our goals can only be achieved by extending our work to the entire community. Our goal is to strengthen entire communities by improving the existing socio-economic fabrics that will benefit everyone.

Assignment Overview

A. Develop Borderless Marketing and Social Media Strategy:

● Develop a comprehensive marketing and social media strategy aligned with Borderless NGO's goals and objectives.

● Identify target audience segments, key messaging, and content themes for different communication channels.

● Define measurable goals and key performance indicators (KPIs) to track the effectiveness of the strategy.

● Present the strategy to Borderless NGO’s team for review and feedback.

● Finalize the strategy based on feedback and recommendations.

B. Marketing and Social Media Templates:

i. General Templates:

● Design templates that are visually appealing, consistent with Borderless NGO's branding guidelines, and easy to customize. Provide guidelines and instructions for using the templates effectively.

ii. Social Media Templates:

● Design templates for social media posts (Facebook, YouTube, X, TikTok, Instagram, LinkedIn) aligned with our branding. iii. Email Marketing Templates:

● Create email marketing templates for newsletters and campaigns, ensuring a consistent and professional visual identity. iv. Promotional Materials:

● Develop templates for promotional materials such as banners, posters, flyers, etc.

● Ensure templates are user-friendly and customizable for our team, maintaining brand coherence.

C. Social Media Presence and Content Creation:

i. Platform Optimization Training:

● Provide training on optimizing social media platforms for effective outreach, engagement, and visibility.

● Share strategies for increasing followers, boosting engagement for calls to action such as Donate, and driving traffic to Borderless NGO's website or other digital platforms.

ii. Content Creation Training:

● Provide training on creating compelling content that resonates with the target audience.

● Provide training on creating compelling and engaging social media content, including tips for writing captions, selecting visuals, and using hashtags.

● Provide training on content scheduling, audience segmentation, and analytics for continuous improvement.

D. Overview Video Creation:

i. Video Production:

● Produce a professional and engaging video introducing Borderless NGO's mission, programs, and impact

ii. Visuals and Testimonials:

● Include compelling visuals, animations, and testimonials to enhance the video's impact.

iii. Script and Storyboard:

● Develop a script and storyboard in collaboration with our team to ensure alignment with organizational messaging.

iv. Voiceover and Music:

● Provide voiceover and background music that complements the video's tone and messaging.

v. Shareability:

● Ensure the video is shareable on our website and various social media platforms

vi. Editing and Finalization:

● Edit and finalize the video based on feedback from our team, ensuring it meets quality standards.
 

Please send the required documents by 31-May-2024. Include "Social Media and Marketing Consultant" in the subject line and specify how you learned about this opportunity.

Incomplete applications will not be considered. This TOR aims to guide the selection process for a qualified consultant who will contribute to enhancing our online presence through marketing material creation, social media optimization, and the production of an engaging overview video.

Required Documents:
Interested candidates should submit the following documents by the specified deadline:
● Cover Letter: A brief introduction outlining the consultant's interest in the project, relevant
experience, and how they are well-suited to meet the project's objectives.
● Executive Summary: A concise overview of the proposal, highlighting key points and proposed
solutions.
● Understanding of the Project: A section demonstrating the consultant's understanding of the project
scope, objectives, deliverables, and timeline.
● Approach and Methodology: A detailed explanation of the consultant's proposed approach to
addressing the project's requirements. This should include methodologies, tools, and techniques
that will be used to achieve project goals.
● Work Plan: A comprehensive work plan outlining specific tasks, activities, and timelines for project
execution. This should include milestones and deliverables.
● Team Qualifications: Details of the consultant's team members who will be involved in the project,
including their relevant experience, qualifications, and roles.
● Past Experience: A summary of the consultant's relevant experience, including similar projects
successfully completed, client testimonials, and case studies.
● Budget and Pricing: A detailed breakdown of the proposed budget, including all costs associated with
the project, such as consulting fees, materials, and any other relevant expenses.
● Risk Management: Identification of potential risks associated with the project and proposed
strategies for mitigating these risks.
● References: Contact information for previous clients who can provide references or testimonials
regarding the consultant's work.