The Social Media Coordinator manages the agency’s social media presence across platforms, ensuring timely publishing, brand alignment, and community engagement. They are responsible for content scheduling, platform-specific optimization, interaction monitoring, and light reporting. This role works closely with designers and content creators to execute daily and campaign-based content plans.

Required Experience & Certificates:

-1–3 years of experience managing social media accounts professionally with success stories.
-Experience using scheduling and analytics tools.


Required Skills:

-Proficiency in social platforms (Instagram, Facebook, TikTok, LinkedIn, X), with knowledge of trends and content styles.
-Excellent written communication and community etiquette.
-Platform-Specific Strategy & Publishing.
-Visual & Caption Adaptation.
-Community Monitoring.
-Content Planning Coordination.
-Performance Reporting.


Tasks and Duties:

1) Scheduling & Publishing:
-Plan and schedule posts across multiple platforms using tools such as Buffer, Later, or Meta Business Suite.
-Ensure publishing rhythm aligns with campaigns, events, and calendar plans to satisfy sought objectives.

2) Engagement & Community Monitoring:
-Monitor social accounts daily, respond to messages and comments, and escalate important feedback.
-Flag opportunities for community engagement, collaboration, or response from the brand.

3) Content Support & Coordination:
-Collaborate with copywriters and designers to format captions, visuals, hashtags, and tags for each platform.
-Adapt content for various social media channels, optimizing for size, CTA, and format.

4) Analytics & Performance Tracking:
-Track key engagement metrics (likes, shares, comments, reach) and prepare basic performance summaries.
-Provide feedback on top-performing posts and campaigns as well as low-performing posts, campaigns, and areas for improvement.