Brand Manager
- Full-time
- Company: Keurig Dr Pepper
Company Description
Jobs for Humanity is partnering with Keurig Dr Pepper to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Deaf or Hard of Hearing, Black, Hispanic, Asian, Military Veterans, the Elderly, the LGBTQ, and Justice Impacted individuals. This position is open to candidates who reside in and have the legal right to work in the country where the job is located.
Company Name: Keurig Dr Pepper
Company Name: Keurig Dr Pepper
Job Description
Job Overview:
Keurig Dr Pepper (KDP) is a large Food and Beverage company in the US that is dedicated to providing a beverage for every need. With over 125 beloved brands like McCafe®, La Colombe®, Newman's Own®, Cinnabon®, and Swiss Miss®, we prioritize the consumer in everything we do. We are currently seeking a Brand Manager for our Licensed Coffee Brands. In this role, you will develop strategies and lead marketing efforts for our well-known brands. The goal is to build long-term brand health and drive growth in a highly competitive market. To succeed, you must have a passion for the consumer, strong marketing skills, the ability to generate and execute ideas, and a desire to make an impact.
Key Responsibilities:
- Develop strategies for our licensed coffee brands based on consumer insights, trends, and competition
- Drive product innovation and renovation strategies to meet business goals
- Manage day-to-day operations and execution across various retail and online platforms
- Analyze performance data and adjust strategies accordingly
- Lead key growth initiatives and collaborate with licensed partners
- Manage and mentor team members to foster engagement and a high-performance culture
Requirements:
- Bachelor's Degree required, MBA or related Master's degree preferred
- Minimum 5 years of brand marketing/management experience, preferably in the CPG/Beverage or coffee industry
Characteristics of Success:
- Passion for beverages, consumers, brands, and winning, with a specific interest in coffee
- Thought leadership and a willingness to challenge the status quo with innovative ideas
- Drive for impact, with a self-motivated and results-oriented mindset
- Change agent, adaptable and able to thrive in a fast-paced environment
- Data-driven decision-making, with a focus on analyzing and leveraging business insights
- Inspirational leadership, able to inspire and develop others
Company Overview & EEO Statement:
Keurig Dr Pepper is a modern beverage company focused on growth and opportunity. With a strong brand portfolio and a talented team, we are proud of our brands, partnerships, innovation, and growth. We strive to be an employer of choice, offering robust benefits and programs that support the well-being and development of our employees. We are committed to diversity and equal opportunity in our workforce, recruiting and promoting qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, or any other legally protected status.
If you are interested in joining our team, please visit our careers page at [insert link to careers page].