B2C MARKETING MANAGER - GERMAN SPEAKER

  • Full-time

Company Description

Who are we? 💚

Serving 4 million students and recent graduates; 80,000 businesses; and a network of 700 higher education institutions in 25 European countries, JobTeaser is now the European leader for the recruitment of young talent in Europe.

With 68 million euros raised to date, we continue to build on our unique ecosystem that brings together a range of businesses, as well as schools and universities, around the next generation, giving them the tools they need to launch their working careers with confidence.

To support our growth in Europe, we are currently looking for people who want to evolve in a fast-growing company, with a start-up spirit and labeled ‘Great Place to Work'.

Job Description

What will be your mission? 

As B2C Marketing Manager, you will be responsible for defining and implementing JobTeaser's marketing and communication plan to students (along with Universities) in order to strengthen and promote JobTeaser’s Career Center for students, improving our visibility and highlighting the guidance tools available on the platform.

 

Your main goals will be to raise awareness of the JobTeaser brand amongst students by animating the students on campus, relying on the students themselves as well as on the student associations. You will ensure JobTeaser's presence on campus by organizing events for students with the aim of guiding them and increasing the visibility of our brand to support the strategy of increasing the number of registered students and their frequency of visits per month.

 

You will be reporting to the Growth Marketing Manager, and you will work in close collaboration with the German Universities team, in order to understand their needs fully, and also with other German Marketing team members (CRM Manager, Social Media, Design…) and the HQ Marketing teams (Content Factory, CRM Manager, Social Media...).

 

Your mission will cover:

  • Defining and leading the communication and engagement plan for students on the Career Center platforms.

  • Promoting JobTeaser's guidance solutions (Career Center, Mobile Application, Website) across Universities in Germany.

  • Streamlining print and digital assets and making them available to the Universities team to promote the launch of new partner Universities, highlights of the year (academic year start, launch of a new University, careers fairs organized by unis), and JobTeaser stand at fairs

  • Accompanying and supporting the animation of the student ambassador program (whose aim is to promote the JobTeaser platform to students)

  • Ensure that the events are properly set up on university campuses, and that they have an impact on students (awareness, connections to the career center, etc.)

  • Ensuring the scalability of the events and actions carried out

  • Managing events for students (Job fairs, Masterclass, Virtual Career Fairs) and participating at the events when physical.

  • Supporting the Universities teams in managing Universities Fairs, to ensure the smooth running of the events and to be in contact with the students.

  • Following the satisfaction of our students, in collaboration with the Universities team, through various tools (NPS, CSAT,...)

  • Reporting on the performance of your actions (registrations on Career Centers, engagement, ...) and implement a continuous improvement process for your action plan

  • Working closely with the CRM Manager to align the Universities and Marketing communication plans.

  • Your bestie will be the HQ B2C Marketing Project Manager in HQ with whom you’ll share your best/worst practices and actions.

Qualifications

Who are you? 🎯

  • 3+ years experience in B2C project management or events management.

  • Great project management skills (listing actions, defining retro-planning and making sure it’s respected, coordinating with other teams, budget management).

  • Strong autonomy and absolute rigor (ability to deliver on your projects, autonomously, with everything going as planned).

  • Appetite for data and a focus on following the performance of your actions, with the capacity to build test & learn and iterative approaches.

  • You have already worked with external agencies: challenging proposed ideas, ensuring the quality of renderings and respecting deadlines in their production.

  • You are fluent in English.

  • Strong interest in career guidance and helping students find their right path.

Additional Information

What we will bring to you:

  • The opportunity to build a successful and strong B2C/B2B brand that will shine all over Europe to become the future European unicorn on guidance

  • A dynamic, problem-solving and team-oriented bunch of start-uppers

  • The opportunity to work on a complex and challenging business model, involving 3 different targets (Students, Universities and Companies)

  • An international atmosphere (JobTeaser is present in 25 countries!)

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