Media Director

  • Los Angeles, CA, USA
  • Employees can work remotely
  • Full-time

Company Description

Jetfuel.agency is a digital marketing agency specializing in paid ad acquisition and email marketing for e-commerce clients that are between $5M - $500M in size. Clients rave about our agency’s ability to drive measurable performance, our no BS get stuff done attitude and our innovative, groundbreaking digital marketing strategies.

 

Job Description

Who are we looking for?

Are you a top performer that’s tired of working at large, bureaucratic companies?

Are you looking for a rare combination of a remote, flexible role while still maintaining a key focus on strong personal and career growth?

We can be the best of both worlds for the right candidate.

*MUST HAVE: please submit a short cover letter (seriously, just a few sentences. Imagine you’re writing ad copy for yourself for this exact role) about why this job is the right next step for your career. *

We are looking for a proven, inspirational leader who will grow our digital marketing team’s in both size and skill while also running point on a few exciting brands. 

*RESPONSIBILITIES * 

  • Lead weekly, monthly and quarterly internal meetings; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.

  • Recruit, hire and build our media buying and account management team

  • Act as a mentor and leader to our existing marketing team members so you can bring them to the next level

  • Assist in internal marketing campaigns to drive revenue growth

  • Work with our Creative team to drive up performance via creatives for our paid channels

  • Build and manage Social, Search, Display, YouTube, and Email campaigns incorporating nuanced strategy, long-term forecasting.

  • Ability to forecast and understand P&L models as well as building and managing multi-touch attribution models

  • Analyze and optimize media spending around revenue and CAC objectives, focusing on data-driven tactics, for a few select clients

  • Prepare reports showcasing ad performance and share insights on current and future tests.

  • Stay ahead of the curve on new strategies, performance advertising channels, conversion rate optimization techniques, industry trends; provide constant intelligence to the team.

  • Work closely with the operation and admin teams to improve the company’s efficiency

Qualifications

  • Exceptional communicator and high EQ leadership in managing a growing team

  • Experience maximizing in-house talent with discipline and a strong focus on KPIs

  • “In the weeds” level experience with digital marketing

  • Passionate about performance marketing and building brands

  • Deep familiarity with concepts like CAC, CPM, CTR, CPA, CVR, LTV, and ROAS

  • Strong experience with social ad campaigns (Facebook, Snapchat, YouTube) as well as its effects in both bottom-line revenue and increasing awareness and household penetration

  • Robust understanding of the Google Ads ad platform; ideally with experience managing campaigns in support of direct response objectives

  • Ability to manage multi-million dollar monthly advertising budgets

  • Ability to build, manage and hit complex forecasted acquisition goals as well as driving the team to succeed in these KPIs as well

  • Full funnel knowledge on how to convert the customer, from thumb-stopping ads to a high converting landing pages to psychologically compelling copy

  • Ninja-like knowledge of Google Analytics. This means you don’t need a separate Analytics or BI guru to build reports for you.

  • Highly technical with the ability to backward engineer or diagnose a malfunctioning marketing pixel

  • Excellent writing, grammar and communication skills

Additional Information

BENEFITS:

  • Competitive pay

  • Health, dental, and vision insurance

  • Learn 3x more here than at any other job

  • Unlimited PTO policy, so you can take some time off to recharge

  • Remote: avoid the stress and hassle of a commute and raise your productivity

  • Raise your game: work with highly driven individuals and grow professionally and personally