At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

We are looking for a specialist in Google Analytics 4 and Google Tag Manager. Your core focus will be building reliable, scalable analytics implementations across both web and app environments, while helping clients understand the data architecture and value of clean, structured measurement.

Reporting to our Analytics Director, you will work with a team of implementation experts.

Your primary responsibilities will include:

• Act as a subject matter expert on digital measurement, with a strong understanding of the Google Marketing Platform and broader digital ecosystem
• Translate business needs into data structures, tagging frameworks, and measurement strategies
• Configure Google Analytics 4, including advanced features like custom events, enhanced e-commerce, and cross-domain tracking
• Implement, configure, and debug Google Tag Manager (Web & App) tagging
• Design and deliver tracking taxonomies, plans, and implementation guides
• Troubleshoot GA4 and GTM issues using DebugView, GTM preview mode, browser dev tools, etc.
• Test and validate all tracking implementations before handoff
• Lead client conversations, walkthroughs, and solution presentations
• Ensure high standards of data quality and documentation across all projects

• 5+ years of hands-on experience with Google Analytics (UA & GA4) and Google Tag Manager (Web & App)
• Strong understanding of data layers, event structures, custom dimensions, and metrics
• Experience with Firebase and mobile SDK tagging
• Solid knowledge of server-side tagging (sGTM), hands-on experience is a bonus, deep understanding is required
• Demonstrated experience in debugging and resolving implementation issues
• Clear, client-friendly communicator with strong presentation and stakeholder management skills
• Comfortable managing multiple projects across global clients and fast-paced environments

Advantageous

• Familiarity with Measurement Protocol, BigQuery, and querying structured datasets
• Experience working in an agency or consulting environment
• Exposure to mobile attribution tools like Adjust, AppsFlyer, or Branch
• Awareness of privacy regulations like GDPR and POPIA, and how they impact data collection
• Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.

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“Jellyfish will give preference to Employment Equity candidates in accordance with the company’s Employment Equity Plan and it’s Affirmative Action measures.”