Senior CRO Analytics & Optimization Manager

  • Full-time

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

Job Description

The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients’ projects, either directly, or through advising others.

You will be responsible for leading the client data measurement, optimization, and personalization strategy as well as the day-to-day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation, and optimization of their marketing channels, journeys and web properties.

You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve the efficiency and quality of the work.

Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.


  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Drive performance of analytics and optimization capabilities to impact overall business results
  • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
  • Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks


  • Demonstrable experience with CRO (conversion rate optimization)
  • Google Analytics and Google Tag Manager, both web and apps, is required.
  • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
  • Must have a fluent understanding of the Google Marketing Platform, the key benefits, and how to leverage the Google stack to the greatest advantage of clients
  • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences, and training
  • Strong experience in unearthing insights and forming optimization recommendations using heat mapping, form analytics, and live user testing
  • Experience with persona-based marketing, UX methodologies, and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
  • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points, and opportunities, analyze quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalization roadmaps
  • Ability to communicate processes, strategies, and general requirements to both internal and external stakeholders
  • Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
  • Able to stay positive under pressure, teamwork with a diverse set of stakeholders, and live Jellyfish’s values: be positive, be the solution, be passionate, be accountable, be you
  • Advantageous:
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Experience with (and positive results from) running campaigns on other web and app experience optimization/personalization platforms besides Google Optimize 360 would be highly desirable
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties, and Google Ads Data Hub is a very big plus
  • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
  • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, tree jacking, designing polls and surveys will be a big plus
  • Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau, and Looker

Additional Information

  • Flexible working from home policy
  • Flexible working hours
  • Annual pay increase on your Jellyfish anniversary
  • Annual bonus
  • A flat structure that supports you taking charge of your own career development!
  • 75,000 - 101,500 USD (Chicago)

Equal Opportunity Employer: Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the form here.

  • Flexible working
  • Annual Bonus
  • Anniversary Increase
  • Training and Development
  • Life Assurance
  • Employee Assistance Programme - Counseling
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