Social Media Marketing Specialist

  • Full-time
  • Department: Marketing
  • Site Location: Minneapolis

Company Description

When it comes to being wild, we know a thing or two. We’re not afraid of trying something new or the hard work it takes to make it happen. It’s in our DNA. We’ve turned a family recipe into a new snacking category. And the wilderness into the world’s largest meat snack business, that’s still proudly family owned and operated.

We’re a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link’s Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link’s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, BiFi and Peperami.

Job Description

Join Jack Link's as a Social Media Marketing Specialist to plan and post daily content across all social channels utilizing native channels and in-house social scheduling tool! 

Specifically you will: 

  • Develop and manage an ongoing social content calendar for all relevant social media channels
  • Collaborate with internal and external creative team to develop high-quality, relevant social content
  • Maintain a deep understanding of the brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s and Lorissa’s Kitchen brand; ensure brand voice and personality comes through in all social posts and conversations.
  • Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feeds
  • Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management tool
  • Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance
  • Collaborate with external agencies to ensure best in class monthly and quarterly reporting
  • Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations
  • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.

Qualifications

  • BA Marketing/Journalism or equivalent
  • 2+ years of executing social media initiatives with demonstrated success bringing exciting, forward-thinking ideas to life
  • Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
  • Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
  • Strong knowledge of social content best practices and content specifications in Facebook, Instagram, Twitter, Pinterest and LinkedIn
  • Experience using social media tools such as Sprout Social or similar platforms
  • Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.
  • Past agency experience is a plus

Additional Information

Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

E-Verify
We provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. IMPORTANT: If the Government cannot confirm that you are authorized to work, we are required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment. We may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, we use E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).

All your information will be kept confidential according to EEO guidelines.