Manager of Business and Shopper Insights

  • Full-time
  • Department: Sales
  • Site Location: Minneapolis

Company Description

When it comes to being wild, we know a thing or two. We’re not afraid of trying something new or the hard work it takes to make it happen. It’s in our DNA. We’ve turned a family recipe into a new snacking category. And the wilderness into the world’s largest meat snack business, that’s still proudly family owned and operated.

We’re a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link’s Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link’s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, BiFi and Peperami.

Job Description

The Manager of Business & Shopper Insights, is responsible to partner with cross-functional teams to convert Business & Shopper insights into winning solutions for Jack Link's; by leveraging Retailer & Shopper data resources they create compelling Category Stories that influence Jack Link's business and marketing plans. The position collaborates heavily with Brand Management, Category Management, Trade Marketing, Sales, Shopper Marketing, and plays a critical role in driving a fact based culture that turns “insights to action”.  

ESSENTIAL FUNCTIONS AND RESPONSIBITILITES

  • Be recognized internally at Jack Link’s as a thought leader in business and shopper insights
  • Be an expert of syndicated POS, retailer shopper card, household panel, and other industry research
  • Deliver best-in-class reporting against KPI’s to assist sales and cross-functional partners: POS & shopper performance dashboards, composite rankings, and performance of new items across categories
  • Identify knowledge gaps and develop shopper behavior insights
  • Perform category and retailer analyses, and bring relevant category & shopper insights to Brand and Category Management teams
  • Leverage custom research, syndicated data, shopper/consumer data, assortment analytic, consumer segmentations, and consumer decision trees to proactively identify Jack Link's Category Growth Opportunities and White Space
  • Integrate insights and data from multiple sources into a cohesive story to drive sales and support internal JL strategies
  • Manage day-to-day relationships with data & market research partners in regards to consumption and shopper insights
  • Responsible for training & driving use of the various POS and shopper data resources within JL.

Qualifications

  • Bachelor’s Degree; MBA a plus
  • 5-10+ years CPG industry experience. Grocery and C-Store experience a plus
  • In-depth knowledge and skilled in the use of syndicated data supplier tools such as Nielsen, IRI, Spectra, Shopper Card Data, Household Panel Data, etc…
  • Ability to adapt, support, and guide organization through times of change
  • Ability to clearly communicate innovative business solutions, orally and in writing, to Leadership and internal teams
  • Effective organization skills
  • Strong proficiency in MS Office with focus on Excel and PowerPoint
  • Ability to travel up to 10-20% of any given month

 PREFERRED QUALIFICATIONS

  • Broad experience in retail, category, brand, consumer, or shopper insights within CPG (Consumer Packaged Goods) industry

  • Experience working with sales and/or customer development including channel development, merchandising and trade relations

  • Development and application of advanced analytics and principles in price and package strategy, shopper insights, omni-channel measurement, or category management

  • Understanding of key elements of brand marketing and new product research (advertising, consumer promotion, shopper marketing, public relations, packaging, consumer relationship management, and new product development)

  • Experience managing projects: market research, consumer research, or performance management

  • Experience using consumer insights tools including Loyalty data, Mintel, Kantar, BASES, and other 3rd party research

  • Knowledge of statistics and quantitative business analyses

  • Experience with database management

  • Process improvement experience: Agile, Lean, Six Sigma etc.

Additional Information

Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

E-Verify
We provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. IMPORTANT: If the Government cannot confirm that you are authorized to work, we are required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment. We may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, we use E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).

All your information will be kept confidential according to EEO guidelines.