Shopper and Trade Marketing Manager EMEA

  • Moermanskkade, 1013 Amsterdam, Netherlands
  • Full-time
  • Department: Marketing
  • Site Location: Amsterdam

Company Description

Jack Link's is not made up of a bunch of button-up, corporate types. Like our brands and products, we believe in being authentic and genuine. Life is too short to be artificial. We have never done things the way everyone else does. Over the years, for us these facts have always been more than just a way of doing business, it has been a way of life.

What makes working at Jack Link’s so special? Jack Link’s is a company for personal growth, for awesome characters who are real, love speed and with great self discipline. You can feed your wild side while working in a very international and fresh environment. We push hard and take risks - with the unwavering passion to get done what we have set out to do. All backed up by an unflinching eye on quality.

Jack Link’s is a family owned and value driven company. In April 2014 Jack Link’s bought the brands BiFi and Peperami from Unilever. The remainder of the year was used to implement the brands and organisation in a new head office organisation in Amsterdam.  In 2016 the Beef Jerky product was integrated and Jack Link’s EMEA was up and running autonomously. In the meantime, Jack Links EMEA has grown to 60 employees and is still growing.

Job Description

  • Generate shopper/consumer insights in channels based on consumer/shopper barriers, beliefs and behaviours and translate the insights into the channel/POS activations relevant for consumption occasions
  • Understand and link category, portfolio, and brand strategies with channel strategy
  • Understand and give input into distribution and route-to market models
  • Generate customer insights in channels and translate them into trade activation programs for specific customers/channels
  • Develop channel segmentation and identify focus brand SKUs per channel
  • Lead analysis of channel profitability data and promotional activities
  • Develop channel strategy analysing channel attractiveness, brand/channel relevance, prioritizing channels and 3-year programming for priority channels
  • Develop yearly channel activation plans, brand activations and yearly commercial calendars
  • Provide input to development standards for POS execution and sales folders, brief/train sales people, manage commercial Capex and POSM, evaluate activities and share learnings
  • Embrace the Jack Link’s culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward


  • Master degree in Marketing
  • Minimum 8 years in Food, of which a minimum of 4 years in trade marketing
  • Experience in leading shopper and consumer insights and channel strategy development, including:
    • Channel segmentation
    • Channel profitability
    • Channel Activation
  • Thorough knowledge of the German retail market in Food, including Discounters
  • Experience in activating specific BTL / In store customer programs
  • Experience in tool development for excellent outlet execution
  • Experience in leading projects
  • Development of portfolio and brand strategies, routes to market and customer engagement
  • Strong market knowledge in European FMCG market (Retail and Convenience)
  • Experienced in working with major international brands
  • Understanding of peculiarities/differences in European FMCG markets
  • Highly self-motivated
  • Required language skills:
    • German
    • Excellent English

Additional Information

  • Fluent in professional German and English
  • Be numerate, with strong excel/ data manipulation skills
  • Be an excellent communicator, able to influence
  • Be able to develop strong relationships building rapport and trust
  • Be highly analytical and able to translate data into something meaningful