Associate Brand Manager

  • Full-time
  • Department: Marketing
  • Site Location: Minneapolis

Company Description

Running with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we're a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency. Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

Job Description

Responsibilities

  • Brand Strategy – Participate in and lead aspects of the development of the brand strategy to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality. 
  • Project Management – Lead product, packaging, communications, and other projects, working across cross-functional teams, agency partners and external vendors to deliver results. 
  • Analytics and Tracking – Responsible for analyzing brand performance and competitive environment to identify problems, opportunities, and trends, as well as leading reporting of key business metrics. 
  • Planning and Budgeting - Assist in development of annual marketing plans including integrated marketing communications plans. Responsible for both sales/marketing budget management and forecasting for assigned brands. 
  • Marketing Execution – Execute elements of the marketing plan for assigned brands, including new product launches, price promotions, in-store creative, media plans, social/digital communications, event marketing, and market research projects. 
  •  Ad Hoc Projects for the Marketing team, as well as other duties and responsibilities as assigned.

Qualifications

 Requirements:

  • Bachelor’s Degree in Marketing, Finance or General Management 
  • 1-3 years of Brand Management experience
  • 3-5 years of relevant marketing experience or MBA Graduate
  • Proficiency in Nielsen/IRI syndicated data 
  • CPG industry experience preferred 
  • Strong business analytics and project management skills 
  • Excellent verbal and written communication skills 
  • Ability to lead cross-functional teams and external creative agency partners 
  • Ability to influence all levels of management internally
  • Demonstrated knowledge of the retail environment, trade issues, promotions, social/digital execution, and research 
  • Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.

Preferred:

  • MBA

Additional Information

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.  For information about the E-Verify program, please visit:  http://www.uscis.gov/e-verify/employees

All your information will be kept confidential according to EEO guidelines.