It’s amazing what can happen over a cup of coffee". At JACOBS DOUWE EGBERTS (JDE), we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world.

For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 100 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia etc.

What’s it like to work at JACOBS DOUWE EGBERTS?

At JDE, we are convinced that to grow our company we need to grow our people – through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career.

This is an exciting role to work as part of a new team where you’ll help to build the Market Intelligence function and set & implement strategy at APAC Regional level. This is both a strategic and hands-on role and you should be comfortable wearing many hats, acting as Researcher, Analyst and Consultant, interacting with various stakeholders.

The Regional Market Intelligence Manager APAC secures that knowledge-based recommendations based on consumer and shopper insights and competitive intelligence are the foundations of the APAC business strategy and execution, and a key driver for Regional Marketing strategic decision making specifically.

This role reports to the Regional Marketing Director APAC and has a dotted line management responsibility to the local Market Research Managers in ANZ, CN and MY.

The Regional Market Intelligence Manager APAC:

• Performs regional market / consumer research based on agreed and centrally approved methodologies via centrally contracted and managed agencies, incl. briefing/managing market research agencies and ensuring report-out.
• Develops and validates insights on unlocking behaviour change based on a broad understanding of the market environment, peoples’ lives and drivers/barriers of consumer/shopper behaviour.
• Is responsible for all quantitative validation of the business potential of innovation projects in the different stages of the innovation process (insight, concept, product) via appropriate consumer research.

Responsibilities will be compliant with the Marketing Governance Model.

Responsibilities:

• Creates and mines market/category/consumer ‘maps’ that help identify growth opportunities.
• Identifies insights, innovations and trends in the market.
• Validates the commercial potential of insights, concepts and innovations.
• Develops and implements a portfolio of ”state-of-the-art” measurement & validation tools.
• Is responsible for the conception and execution of regionally initiated ad hoc research projects.
• Works closely together with Innovation Marketing, R&D (CCI) and Regional Marketing in all stages of the Innovation process.
• Helps define research agenda (incl. budgets) across APAC markets to ensure consistency, efficiency and synergies.
• Helps to build the Business Intelligence function within the APAC region, developing local market research capabilities.
• Manages regional research agencies, included contracts & budgets.
• Constantly explore new opportunities for business growth, based on consumer and product trends, competitive intelligence and channel insights.

University of Bachelor's Degree, Master Degree is a plus.

Must have:

• 7 years of relevant Market & Consumer Research experience in a FMCG environment.
• Experience in working at a strategic level, leveraging people knowledge to influence short and long-term business decisions.
• Experience in working cross-countries/cross-cultures.
• Understanding of key business processes and core functions, and leveragability of information.
• Familiar with key data management systems, both data mining as well as supplier management (such as Nielsen, Kantar, …).
• Familiar with qualitative and quantitative techniques for insight generation.
• Familiar with (quantitative) business potential measurement of insights, concepts and new products (such as Bases, Microtest, …).
• Excellent communication & presentation skills.
• Analytical skills.
• Working experience in Asia is a plus.