Brand Manager - Coffee

  • Full-time

Company Description

It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 140 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it. We are an equal opportunity employer and believe that diversity; whether that be gender, cultural or generational diversity enhances our workplaces. Please be advised that shortlisted candidates may be required to undertake pre-employment medical and background screening including reference checks. 
 

Job Description

Are you passionate about all things coffee? Are you keen to grow brands by doing things rather than saying them? Join our retail leading team as Brand Manager in this exciting time where you work across both retail and out of home markets.   

Based from our offices at East Tamaki and reporting directly to the Marketing Manager NZ you will be instrumental in bringing the Hummingbird and L’OR brands to life both on the streets and in the homes of New Zealanders.   

You will play a pivotal role in dealing with the challenges of project management, have full accountability and gain broad marketing exposure as you plan and implement a variety of marketing initiatives. Your ability to grasp the big picture and positive attitude will contribute to this vibrant culture. With the chance to take ownership, and influence peers and management in a global network, this is a real opportunity to make your mark. You will focus mainly on 2 of our incredible brands. L’OR (Global) and Hummingbird (Local).  

Amongst other things your role will include: 

  • Growing the brand
  • Driving the sustainability focus 
  • Local range management 
  • Packing re-branding and updating 
  • Execution and activations 
  • Sponsorship management
  • Managing external communication activities (including social media)
  • Defining and implementing the category plan
  • Translating brand packaging design guidelines into local brand artwork
  • Working with Creative Agencies 
     

Qualifications

If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in here at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 250 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like. 

For this role as our Brand Manager, we’re looking for someone who has the following skills and experience:

  • 3+ years experience Brand Management in an FMCG environment
  • Passion for coffee, consumers and customers 
  • Value sustainability, making a difference, and being innovative in how you communicate
  • Ambition and willingness to grow and develop
  • Understanding of the Café /  Restaurant / Hospitality market
  • Outstanding stakeholder management skills 
  • Tertiary qualification in Marketing or similar
  • Ability to inspire action 
  • Commercial acumen with budget management experience 
     

Additional Information

At JDE, in addition to a competitive salary, we offer a wide range of benefits tailored to your needs:

  • Intensive induction, training and support
  • Full time permanent role where what you do will get noticed 
  • Fun and inclusive team 
  • Flexible work practices; office located at East Tamaki (limited travel to Christchurch and Sydney)

If you think you're up for a new challenge just like this, please grab a cuppa, brush up your CV and apply now (it's really easy, we promise). Should you have any specific questions, you're welcome to call Ali Barfoot for a virtual coffee on +61 2 9551 3423 
 

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