Channel Marketing Specialist
- Honey Ln, Maidenhead SL6, UK
At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia.
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.
Commercially Jacobs Douwe Egberts is divided into two business units, Retail and Professional (B2B). The Marketing Specialist role sits within our professional business unit which is aligned with ‘on the go’ consumption of our brands including customer such as offices, hotel groups, pubs and bars, wholesales and contract catering.
Professional makes up approximately 25% of the UK&I business. This position sits within the Marketing Team, in our Professional business.
The successful applicant will be joining a company of coffee enthusiasts who are passionate about delivering great quality coffee and pursuing their vision of a coffee for every cup. This passion drives JDE’s ambition to become the world’s number 1 coffee company.
The Marketing Segment Specialist role will be responsible for the development & implementation of local marketing strategy across several segments within our Professional business.
As Segment Marketing Specialist, you will be part of the Professional Marketing team, which forms part of the wider Professional business. You will report to the Segment Marketing Manager, working cross functionally with other departments to deliver the Annual Operating Plan through defined Category initiatives & branded full solutions.
With significant growth opportunities already identified this is a great opportunity for an entrepreneurial, driven and ambitious individual to make a real personal impact within the leading pure play coffee company, with exposure to leadership giving you the platform to energise your career.
What the role involves;
Develop growth strategy with Sales team, identifying optimum target customer base & opportunity to acquire new business within defined segments.
Develop & implement lead generation initiatives against target group.
Best in class customer activation / partnership for key customers in specified segments & with Distributor partners.
Develop lead generation strategy for identified segments eg events presence, direct marketing campaign, telesales.
Support Sales in developing and delivering joint business plans and strategies with our existing Direct end customers
Responsible for the implementation, monitoring and reviewing of activities via key segments and customers with a mindset for continuous improvement
Build compelling fact-based & insight-driven selling stories for our branded full solutions to key segments and customers
Support Category, Finance and Sales teams to deliver executions in a disciplined manner, through defined processes.
Budget management associated with the designated customers and segments.
Educated to degree level preferred
Trade / Segment / Channel/B2B Marketing experience essential, preferably within an FMCG environment
Experience of developing & executing lead generation initiatives to identify prospects & acquire new business
- Passion for marketing excellence and building brands and customer solutions
Excellent written and oral communication skills - with track record of building strong relationships/collaboration
Strong organizer, disciplined and influencer with the ability to build trust and credibility quickly, delivering to deadlines
- Experienced marketer with proven success in trade marketing campaigns and customer initiatives
Work as a team player as well as work autonomously, with a ‘can-do’ and ‘keep it simple’ attitude
Strong IT, analytical and commercial skills, particularly in MS Office suite and Excel
Manage and track marketing budget for segments and customers
Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world.