Shopper Marketing Specialist

  • Full-time

Company Description

At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.

What’s it like to work at JACOBS DOUWE EGBERTS?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.

Job Description

The role:

The Shopper Marketing Specialist plays an important role to improve productivity of our promo investment and ensure professional approach to the partners included in trade channels, both directly and by supporting account management. The job holder is responsible for translate marketing concepts into retail approach and the above should ultimately contribute to increased sales volume/value and higher sales efficiency in trade channels.

Your responsibilities will be:

  • Responsible for trade marketing activities in dedicated accounts
  • Developing, executing, and evaluating tailor made promotions
  • Analyze and present channel specific and named chain (ACNielsen) data to key account management in coffee & tea categories monthly
  • Support marketing and sales in NPD (new product development) activities, by developing related trade argumentation, shelf plans, tailor made promotions, and presentations
  • As Promo Specialist, responsible for improving promo ROI based on improved promo planning and evaluation.
  • Establish per account promo plan in line with marketing and channel focus -> run promos of the appropriate brand / size / mechanism of the given account
  • Ensure relevant in-store execution through KAMs, place mass secondary placements at hot points with high quality price communication
  • Quarterly evaluate promotions and make proposals for the future (keep and implement only promotions that are profit and volume wise)
  • Develop and implement tailor made shelf plans
  • Develop POS material in order to secure appropriate appearance of our products in the stores in case of promotions and NPDs

Qualifications

You are required to have:

  • Analytical confidence and proactive thinker;
  • Strong communication skills;
  • Good business sense & sense of urgency when needed;
  • An independent worker and self-starter always striving to go the extra mile to deliver excellent performance;
  • A personality who provides real clarity on what others are accountable for and take responsibility for doing what they say they will do;
  • A resilient team player;

Additional Information

What can we offer:

  • Competitive compensation package;
  • Performance based recognition;
  • International career opportunities;
  • Flexible working hours;
  • Working assets as laptop, cell phone;
  • Friendly, collaborative environment.

If you are interested in the above opportunity, please apply on the company website here with your CV in English highlighting your salary expectation.

Privacy Policy