At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.

What’s it like to work at JACOBS DOUWE EGBERTS?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you will be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.

We are looking for a Nordic Brand Manager to our office in Ørestad, Copenhagen to support defining and driving implementation of the brand strategy on a local level for more brands within the central category and brand guidelines set.

The role will be reporting to Nordic Category Marketing Manager, and is a maternity until end November 2020.

You will be the daily marketing contact to Local Shopper Marketing Team (all brand related questions). Drive brand strategy and managing brand tactics (5Ps) through project processes, supporting local markets to execute the plans.

Goals & Accountabilities

You support development of the vision and drives implementation of the marketing plan (strategy) for the local heritage brand (based on the overall strategy), in order to achieve short and long-term sales, profit and market share targets.

You manage the heritage brands on local level within the category/brand guidelines set. The role is responsible for compiling and sharing key market insights, portfolio deployment, range management, project management, campaign creation and execution, artwork creation, local brand management support.

The key activities will be:

• Supports defining and achieving the financial plan (AOP) for a brand/category. This by achieving the defined market share and brand equity targets
• Responsible for creating 24-month NPD plan as well as develop and drive brand launch and activation plan (1y)
• Working with local shopper marketing team generates ideas for New Product Develeopment (NPD) and implements NPD’s for local and global brands, to ensure category and brand growth
• Is responsible for creating and executing brand activation by using above- and below-the-line instruments within the context of brand activation guidelines
• Manages product innovations and adaptations and coordinates all activities connected to the scope of launches of NPD or Product Adaptations
• Project manage delivery of; product, packaging and pack offering within internal value chain. Deliver finished products on stock
• Is responsible for range management to ensure a sustained yield of range and products while taking into account range resource status
• Brief creative agency and lead process for the creation of creative assets (above the line assets, digital assets, main images for POS etc.).
• Drive the category strategy guidelines into marketing campaign by managing execution of advertisement and promotion activities.
• Safeguard brand book/guidelines
• Deliver standard sales meeting presentation and trade presentation (to be tailored by local Shopper Marketing Team)
• Monitor/control A&P budget

• Experienced Brand Manager with minimum 3 years of relevant experience from FMCG
• Commercial understanding.
• Leadership skills – capable of setting and driving the brand agenda, educating the local organization and getting to ‘live’ the principles
• Fluent in Swedish or Danish and English

Grabbed your attention? Submit your application via our company career site!