Assistant Brand Manager

  • Honey Ln, Maidenhead SL6, UK
  • Full-time

Company Description

It’s amazing what can happen over a cup of coffee!

With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’OR together under one roof, with one goal: be number one in market!

JDE sits as a very strong Number 2 within the UK Coffee category and we have every ambition to become Number 1.  The Kenco and L’OR brands have grown a phenomenal £17m in the last year, with the team winning multiple awards for the launch of L’OR in the UK, building on its global expansion, now present in 28 markets, across 4 continents.

Our mission is to provide a coffee for every cup and continue our expansion in to new coffee categories, including Roast and Ground and capsules compatible with Nespresso®* coffee machines (NCC).

The JDE UK NCC portfolio has achieved £10.5m retail in the last year, a 33%** share of the NCC market and has reached more households than any other brand.   But this is just the start, we have big ambitions for the NCC category, which is why, at this point in the categories development we are seeking passionate, creative and entrepreneurial minds to join our team.

So, if you are looking to make an impact at shaping the future of the fastest growing coffee category, delivering real brand growth by working on some of the UK’s most well-known and loved coffee brands, in a driven, fast-paced environment, then look no further!

Source: Nielsen 52 w/e 18.05.2019 / Kantar: 52 w/e 19.05.2019

*trademark of a third party, not connected to JACOBS DOUWE EGBERTS.

Above shares are based on the Nespresso®* compatible capsules (NCC) part of the Nespresso®* Capsule Market (NCM) only. The actual NCM consists of both, capsules available from Nespresso®* (for which no publicly available data exists) and NCC sold in retail.

Job Description

The Assistant Brand Manager (ABM) will play a key part in creating and shaping the marketing plans for L’OR and Kenco brands within the NCC category, whilst also gaining experience in digital comms development and media planning for the L’OR brand. The ABM will be responsible for leading specific initiatives and projects but also supporting other members of the team with activation and tracking of the plans. You will have the opportunity to impact the full marketing mix to drive mental, portfolio and physical availability of our brands in the UK&I.

Key responsibilities for Assistant Brand Manager include:

  • Support the Category Lead / Brand Manager on range/portfolio management, including leadership of ‘adaptation’ projects, business case development, packaging artwork process, and deployment in store through powerful sell-in and launch.

  • Interface with Global NCC category team to influence future development and deploy Global initiatives locally.

  • Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans.

  • Supports Shopper Marketing JDE to ensure exceptional brand activation at POS.

  • Responsible for L’OR brand local marketing budget management, tracking and reporting.

  • Responsible for compiling market & competitor reviews in order to feed into plans.

  • Supports NCC/L’OR team members in various activities as required.


Experience required for the Assistant Brand Manager role:

  • Degree qualified, preferred.

  • Minimum 1-2 years Marketing experience, preferably within FMCG

  • Strong data analysis and interpretation skills essential

  • Proven Project Management skills

  • Excellent communication skills with track record of building strong relationships/collaboration

  • An entrepreneurial, self-starter mindset

  • A “can do” attitude

Additional Information

We are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.

Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA

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