Assistant Brand Manager

  • Honey Lane, Maidenhead, United Kingdom
  • Full-time

Company Description

At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia.

It’s amazing what can happen over a cup of coffee!

With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’Or together under one roof, with one goal: be number one in market!

JDE sits as a very strong Number 2 within the Instants category and we have every ambition to become Number 1. At present, the Kenco brand accounts for almost 50% growth of the entire coffee category. We are therefore now at a pivotal point in the brand’s development and we are seeking passionate, creative and entrepreneurial minds to join our team.

So if you are looking to make an impact at shaping the future with delivering real brand value growth in a driven, fast-paced environment, then look no further!

Job Description

The Assistant Brand Manager for Kenco & Specialities will play a key part in creating and shaping the marketing plans for our Power Brands Kenco & L’OR. The ABM will be responsible for leading specific & growth driving initiatives and projects but also supporting other members of the team with activation and tracking of the plans. You will have the opportunity to impact the full marketing mix in order to drive mental, portfolio and physical availability of our brands in the UK&I.

The Assistant Brand Manager will be actively involved in brand performance tracking and analysis, product portfolio development, local marketing campaigns execution, design & artwork evolution and in-store activation. Success will be achieved by working closely and building winning relationships with our internal and external associates and agencies.   

  • Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of ‘adaptation’ projects, packaging artwork process, and deployment in store through powerful sell-in and launch.

  • Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans

  • Supports Shopper Marketing JDE to ensure exceptional brand activation at POS

  • Responsible for Instants local marketing budget management, tracking and reporting

  • Responsible for compiling market & competitor reviews in order to feed into plans

  • Supports Instant team members in various activities as required

Qualifications

Must have:

Previous Marketing experience at ABM level, preferably FMCG, minimum 1-2 years.

Educated to degree level

Strong data analysis and interpretation skills

Proven Project Management skills

Excellent communication skills with track record of building strong relationships/collaboration

An entrepreneurial, self-starter mindset

A “can do” attitude

Experience in creation and activation of simple design projects

Additional Information

What’s it like to work at JACOBS DOUWE EGBERTS?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world.