Segment Marketing Specialist
- Full-time
Company Description
At JACOBS DOUWE EGBERTS, we see the value in the incredible things that can happen over a cup of coffee. We are driven by the belief that everyone deserves to enjoy the coffee they love.
Job Description
We are seeking a Segment Marketing Specialist For our JDE Professional business-to-business organisation. In this role, you will be responsible for the marketing component of two of our four sales channels, as well as for the acquisition strategy across all channels.
- You will be in charge of the development of our Business (small – medium – large) and Education Segments, working in close collaboration with the Sales & Finance departments.
- You will develop the strategy for these segments, based on trends, market observations, and consumer, client and competitor perspectives, in line with central directives.
- You will develop a client marketing plan with a view to increasing our turnover and implementing our marketing strategy.
- You will implement local ideas, and initiate and develop marketing materials.
- You will foster relationships with clients in order to ensure their satisfaction and loyalty.
- You will develop a strategy to acquire new clients (lead generation) and implement them online and offline.
- You will stay up to date on market and competitor trends, and keep the Category Marketing department informed.
- You will lead a number of cross-departmental projects for different segments, under the guidance of the Marketing Manager.
- You will cooperate with the Sales, Telesales and Tender teams, as well as external parties, to reach defined targets.
- You will co-manage the Marketing Segment budget, ensuring that expenditure stays within the pre-defined budget.
Qualifications
- You will have completed studies in marketing at university level or higher, and will have at least three years' relevant professional experience.
- You will have a passion for B2B marketing and be client-, consumer- and market-oriented.
- You will have a strategic way of thinking, and will have good analytical and conceptual skills.
- You will be persuasive, entrepreneurial and results-driven.
- You will be a team player, but also able to work independently.
- You will be creative, innovative and solutions-oriented.
- You will have good communication and people skills.
- You will have advanced digital skills.
- You will recognise our company values in yourself: simplicity, entrepreneurship, responsibility, discipline and solidarity.
- You will have a very good knowledge of Dutch, French and English.
- Experience in an FMCG company in a retail environment is a plus.
Additional Information
We are proud to have a team of passionate and committed employees who are constantly moving forward and striving for excellence in everything they do. Our objective is simple yet ambitious: a coffee for every cup.
Working with us means having an impact within a dynamic and ambitious environment. We work as a team, we celebrate our successes together and we support each other. Against a backdrop of profound innovation, we work alongside colleagues who share our same values. Everyone is committed to creating a better world. What you do here will get noticed.