Marketing Manager - Professional
- Honey Lane, Maidenhead, United Kingdom
At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia
What’s it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.
As Marketing Manager, you will be part of the Professional Marketing team, which forms part of the wider Professional business. You will report directly to the Marketing Lead and manage a team of 3 Marketing Specialists.
The Marketing Manager leads the UK marketing strategy towards segments (ie. Hotel, Medium Business, Healthcare) & marketing activation in key ‘Out of Home’ customers (from Cash & Carry customers to National Accounts).
Your team will be responsible for the development and execution of coffee marketing plans within key segments and customers.
Key areas of focus:
Strategy to drive segment growth (via direct /distributors)– Identify opportunity; data & insight based; lead generation campaigns; activation at point of sale/consumption.
Best in class customer activation (via indirect RTMs) – In depot/ catalogue/ online. Through events, customer media channels, campaigns & social media. Promotion mechanic recommendations & ROI. Develop the right tools for the Sales team to communicate our plans / initiatives with their customers.
Category leadership (key customers both direct & indirect) - Generate insight through continuous & non-continuous data sources; develop relationships & activate JBPs with Customer’s marketing team. Identify ‘perfect fit’ solutions to meet customer needs (direct) / planogramming & merchandising recommendations (indirect). Develop training to enhance internal & external knowledge & passion around coffee, increasing our credibility with customers.
Discipline & rigor – Adherence to ‘Perfect Serve’ machine/product settings to achieve brand standards in-cup; Measurement of OPEX retail principles – right product, right place, right price/promotion; Support customer to achieve perfect representation of our brands & products (planogram/catalogue images etc)
You will work very closely with the Sales Team and the Category Marketers, as well as building relationships directly with our Customers. You are the voice of the customer within the Marketing team & will use your commercial acumen & customer insight to drive our plans in the right way for coffee category / customer / JDE growth.
Degree qualified, CIM desirable.
Solid Trade or Channel marketing experience in B2B sector.
Demonstrated experience in defining segment marketing strategy plans
- Strong people management skills to be able to manage a team who have diverse roles (ie. Market Intelligence & Coffee Expert)
Strong organizer, disciplined and influencer with the ability to build trust and credibility quickly, delivering to deadlines
Work as a team player as well as work autonomously, with a ‘can-do’ and ‘keep it simple’ attitude
- Strong commercial and numerical acumen
Excellent written and oral communication skills - with track record of building strong relationships/collaboration
Management of Marketing budget for segments and customers
- Professional (out of home) experience would be an advantage, but is not essential for the role
What’s it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.
Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA