Channel Marketing Specialist

  • Honey Ln, Maidenhead SL6, UK
  • Full-time

Company Description

We believe amazing things can happen over a cup of coffee.

Everyone’s coffee experience is unique and we’ve been innovating since 1753. Our coffee has been loved for generations and a career with us will mean you’ll be playing your part in shaping the future of coffee.

When we grow, you grow. If you have a thirst to be part of our journey, you’ll be exposed to the full spectrum of your field of work. We value potential. We create opportunity to help you grow as a professional, surrounded by amazing people.

Our goal is simple but ambitious. Jacobs Douwe Egberts: a coffee for every cup.

JDE is a €5 billion global business retaining a start-up feel and containing some of the leading brands in Coffee and Tea – Kenco, L’OR, Tassimo and Douwe Egberts to name a few.

The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation by leading the single-serve portion with the Tassimo brand and premiumising the instant coffee segment through Kenco, L’OR and the Douwe Egberts brands.

Job Description

Commercially JDE is divided into two business units, Retail and Professional. The professional business unit is aligned with ‘on the go’ consumption of our brands including customer such as offices, hotel groups, pubs and bars and contract caterers. The Marketing Segment Specialist  role will be responsible for the development & implementation of local marketing strategy across several segments within our Professional business.

As Segment Marketing Specialist, you will be part of the Professional Marketing team, which forms part of the wider Professional business. You will report to the Segment Marketing Manager, working cross functionally with other departments to deliver the Annual Operating Plan through defined Category initiatives & branded full solutions.

With significant growth opportunities already identified this is a great opportunity for an entrepreneurial, driven and ambitious individual to make a real personal impact within the leading pure play coffee company, with exposure to leadership giving you the platform to energise your career.

  1. Develop growth strategy with Sales team, identifying optimum target customer base & opportunity to acquire new business within defined segments.  

  2. Develop & implement lead generation initiatives against target group.

  3. Best in class customer activation / partnership for key customers in specified segments & with Distributor partners.

  4. Develop lead generation strategy for identified segments eg events presence, direct marketing campaign, telesales.

  5. Support Sales in developing and delivering joint business plans and strategies with our existing Direct end customers

  6. Responsible for the implementation, monitoring and reviewing of activities via key segments and customers with a mindset for continuous improvement

  7. Build compelling fact-based & insight-driven selling stories for our branded full solutions to key segments and customers

  8. Support Category, Finance and Sales teams to deliver executions in a disciplined manner, through defined processes.

  9. Budget management associated with the designated customers and segments.

Qualifications

 

  • Educated to degree level

  • At least 3 years Trade / Segment / Channel Marketing experience preferably within an FMCG environment

  • Experience of developing & executing lead generation initiatives to identify prospects & acquire new business

  • Passion for marketing excellence and building brands and customer solutions
  • Excellent written and oral communication skills - with track record of building strong relationships/collaboration

  • Strong organizer, disciplined and influencer with the ability to build trust and credibility quickly, delivering to deadlines

  • Experienced marketer with proven success in trade marketing campaigns and customer initiatives 
  • Work as a team player as well as work autonomously, with a ‘can-do’ and ‘keep it simple’ attitude

  • Strong IT, analytical and commercial skills, particularly in MS Office suite and Excel

  • Manage and track marketing budget for segments and customers

Additional Information

We are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.

Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA