At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.

• You are, in close collaboration with the Marketing Manager, responsible for developing and implementing the marketing strategy to meet the objectives of your category.
• You are the driving force in the implementation of the AOP (Annual operation plan).
• You are responsible for:
• Creating and implementing the business plan for the assigned brand or category, keeping the foreseen objectives in mind
• Continually monitoring the performance of your brands on business- as well as equity-parameters.
• Analysing consumer research and market data as Nielsen/Gfk to understand potential business opportunities or to execute required corrective actions
• The development of convincing activation platforms which will support your brands’ short term- and long term-) objectives.
• Identifying and developing innovations based on your customer insights
• Developing and implementing a go-to-market plan, working with all departments (Sales, Finance, Shopper Marketing, Planning…) to execute activations or launch innovations
• Developing and implementing the whole marketing mix (4P’s)
• Briefing agencies (media and creative agencies) and maintaining productive contacts to develop the best campaigns
• Controlling and optimizing your marketing budget

• You have a university degree (eg. Commercial sciences,…) or equivalent in experience
• You have a minimum of 3 years relevant experience in brand marketing within FMCG
• You have profound knowledge of ATL, BTL and digital communication and activation
• You have excellent analytical skills allowing you to work fast with Nielsen, GfK and other research data
• You are strong in business follow up & understanding
• You are highly target oriented and you have a ‘can do’ and ‘make it happen’ attitude
• You are creative and you like working with creative agencies
• You excel in positive energy and optimism
• You are fluent in Dutch, French and English
• You are passionate about coffee and tea and have a strong affinity with our products

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.

Interested?

If you are interested, please send your CV and cover letter regarding Lotte Koets.