Vice President of Marketing

  • 240 Boulevard Fréchette, Chambly, QC, ca
  • Full-time

Company Description

ISAAC Instruments designs and manufactures technological solutions that enable truck fleets to improve performance, productivity, compliance, and safety.

Incorporated in 1999, ISAAC maintains a leading position as a supplier in the fleet management solution market in Quebec and is currently the only supplier of vehicle telemetry in North America. The company is actively developing the Internet of TrucksTM, by connecting more objects aboard the truck, and using big data so transporters can gain business intelligence and meet business objectives.

ISAAC Instruments benefits from sustained growth and has received several awards and nominations throughout the years, all of which are a testimony to its innovative character and its contribution to reducing fuel consumption of vehicles.

Job Description

As ISAAC’s Vice President of Marketing, you will join our leadership team and oversee the strategic marketing direction and market readiness planning. You will be in charge of leading the marketing team, who is responsible for product marketing, product management and communications. Furthermore, you will lead marketing initiatives for the organization. You’ll be working as part of a proactive and dynamic team that puts every effort into growing ISAAC’s market.

Your responsibilities

Strategy and leadership

  • Developing and implementing an integrated marketing plan to increase both the company’s and the brand’s leadership

  • Overseeing product management activities to anticipate and meet business needs

  • Collaborating closely with sales, client experience and other company departments

  • Achieving sales objectives while respecting budget

  • Providing strategic direction to the tactical plan

  • Performing market analysis, competitive watch and providing insight

Operations

  • Leading the annual strategic planning process

  • Developing, compiling, measuring, and interpreting key metrics (KPI’s) aligned with marketing objectives of each campaign

  • Establishing annual and quarterly objectives and strategies to drive the engagement of existing clients as well as the acquisition of new clients

  • Overseeing ongoing product management development of marketing materials

Team Management

  • Fostering an environment in which the entire team feels connected, empowered, responsible and engaged to work collaboratively to achieve the set objectives

  • Recruiting the marketing team members according to the company’s plan

  • Training, coaching and developing the marketing team

  • Appraising results

Qualifications

  • More than 10 years of experience in an executive/management marketing role in a B2B setting

  • Bachelor’s degree or MBA in Marketing, Communications or relevant field

  • Strong business acumen/strategic thinker

  • Excellent analytical and problem solving skills

  • Creative and innovative mindset with a strong understanding of business development

  • Proven leadership and track record of developing and inspiring others and building powerful marketing teams

  • Good sense of initiative

  • Compelling desire to tackle any project with energy and enthusiasm

  • Attention to details

  • Excellent knowledge of the MS Office suite

  • Ability and willingness to travel

  • Highly proficient in French and English

Your assets

  • Experience in the trucking industry

Additional Information

Employees are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely:

  • varied career opportunities

  • a stimulating work environment focused on innovation

  • enthusiastic and collaborative teams

  • competitive salaries and benefits promoting work-life balance: a complete group insurance plan, group RRSP, flexible hours, 4 weeks of vacation, etc

  • various social activities and free snacks every day